Cruze-ing To Vegas: Unique Chevy Twist In Connection With Billboard’s Battle Of The Bands

April 1, 2011

Recognize names like Grynch, Traphik, Butcher Bear and Charlie, Lightning Love, Decoder and The Cinnamon Fuzz?

They’re just six of 18 unsigned bands selected by Billboard to compete for the final six spots in the 2011 Battle of the Bands. Chevrolet, long associated with Billboard, in the just-launched “Cruze-ing To Vegas” contest, will award a brand-new 2011 Chevy Cruze to the six finalists to drive from their home base to Las Vegas where they’ll show their stuff in the May 18 Battle of the Bands. The ultimate prize: recognition as “Dreamseeker Artist of the Year” announced at the 2011 Billboard Music Awards May 22.

Holy roadtrip! Not only will the six bands be on the road, but their en route gigs and interactions with fans will be documented by camera crews. Blogging, tweeting, creating playlists with fans – the whole trip should go viral big-time for the lucky finalists.

Among the groups’ goals on this “Cruze-ing To Vegas” roadtrip is to build up their social “Heat Score.” Heat Score is a Billboard formula that measures online fan engagement and drives Billboard’s “Uncharted chart” of emerging artists.

Here are the competing bands from each region. Keep in mind that only one from each region will make the finalist list.

Northwest: Champagne, Champagne (Seattle), Grynch (Seattle), Hotels (Seattle)

West: AJ Rafael (Moreno Valley, CA), The Deadlies (Los Angeles), Traphik (Long Beach)

Southwest: Butcher Bear and Charlie (Austin), Don’t Wake Aislin (Dallas), Otenki (Houston)

Midwest: Duke Junior and the Smokey Boots (Athens, OH), Lightning Love (Detroit), MyMyMy (Chicago)

Southeast: Art Official (Miami), Decoder (St. Petersburg, FL), Side by Side (Charlotte, NC)

Northeast: Appomattox (New York City), Gentlemen Hall (Boston), The Cinnamon Fuzz (Boston)

How to vote

Voting is easy. Log on to and check out the bands by region, watch videos, listen to music, and vote.

Talk about all in the family. Spread the word and help emerging artists get a leg up in the music world.

Sounds like fun – especially the en route documentary. Think your teens know what it’s like to be a struggling musician? Are you curious as well? At the very least, you’ll be more in the know about what young people are listening to – or will be soon.

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[Billboard, GM]

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