Video: Chevy Builds Field Of Dreams In California -- Your Community Could Be Next

March 29, 2011
Chevy's 'Diamonds and Dreams' makeover in Granite, CA

Chevy's 'Diamonds and Dreams' makeover in Granite, CA

About a year ago, Chevrolet launched an online contest for communities across the U.S. The five grand prize winners of the "Building Diamonds and Dreams" competition would receive makeovers for their youth baseball fields, courtesy of Chevrolet and Scotts Company.

The contest ended around July 30 of last year, and since then, Chevy and Scotts have been hard at work refurbishing diamonds and dugouts at sites throughout the country. Earlier this month, the two companies unveiled their latest completed project in Granite Bay, California. And now, there's video:

We admit, we had some initial concerns about the "Diamonds and Dreams" contest, which seemed weighted to favor folks in well-educated communities with plenty of web access and ample time to submit regular entries. (Participants could submit up to one entry per day throughout the run of the contest.)

That said, the results of the makeover are impressive, and the folks in Granite Bay look very appreciative. Add to that the long-standing tie-in between Chevy and baseball, and we'd say this project was a big win for all involved. (We would've said "home run", but even we know when to cut a metaphor short.)

Even better: Chevy is relaunching the contest in 2011, and this time around, the company will offer a total of 20 field makeovers, among other prizes. The competition hasn't officially begun yet, but if you visit the Diamonds and Dreams website, you can sign up to receive an email when things go live on March 31. Good luck!

For more details about the Granite Bay unveiling, feel free to check the press release below.

* * * * *

Chevrolet Hits Home Run with 'Dream' Baseball Diamond at Ronald Feist Park in Granite Bay

Local leaders to host community event, March 16 at 4:00 PM to dedicate renovated field

GRANITE BAY, Calif., March 14, 2011 /PRNewswire/ -- What started as a simple online ZIP code nomination by area-residentMarie Kennedy became a boon for local baseball teams when a Lakeside Little League field was chosen as one of five winners of Chevrolet's Building Diamonds and Dreams program.  

Local winner Kennedy selected the Lakeside Little League to be the beneficiary of the field renovation.  Lakeside Little League uses Ronald Feist Park, a multi-field baseball/softball complex owned and maintained by Placer County.

"I was so thrilled because it was for the kids," said local resident Kennedy, who nominated Granite Bay for a field makeover.  "These Little Leagues, no matter what the town, depend on donations and help from the community. I'm very happy that I entered the Building Diamonds and Dreams program and ended up a finalist."

Now that spring is here and the baseball season is about to start, the entire community is invited to the field dedication ceremony on Wednesday, March 16 at 4:00 PM at the Coker-Ewing Field at Ronald Feist Park, 9177 Twin Schools Road,Granite Bay, CA 95746.

The 2010 Building Diamonds and Dreams program, sponsored by Chevrolet and The Scotts Company, was an online promotion where fans of local youth baseball teams nominated their community for a chance to win a field makeover.  Five winners were drawn from all entries and the winners chose the youth league of their choice to receive the professional field renovation.  

The refurbishments focused on the aesthetics and playability of the field by providing Major League quality materials for the renovation. For the Coker-Ewing field at Feist Park, the makeover included a reconstructed pitcher's mound, new infield skin, re-cut base paths, new home plate and bases, drainage installation, new coaches' boxes, and other upgrades.  Renovations were completed in November of 2010 by Ripken Design, the sports design and consulting firm owned by National Baseball Hall of Famer, Cal Ripken, Jr. and 12-year Major League Baseball veteran, Bill Ripken.

"Chevrolet's 'Building Diamonds and Dreams' program is another facet of our commitment to youth baseball programs across America," said Phil Caruso, Chevrolet Marketing Manager.  "Every young ball player wants and deserves a 'dream' baseball diamond and Chevrolet along with our partner, The Scotts Company, is proud to have brought one to the Granite Baycommunity."

Chevrolet is proud to be the "Official Vehicle of Major League Baseball." Through the Chevy Youth Baseball program, Chevrolet supports youth baseball leagues in communities across the country.  Since its beginning in Atlanta in 2006, Chevy Youth Baseball has benefited more than one million youth baseball players and their families. More information about the 2011 Building Diamonds and Dreams program can be found at

Scotts, the Official Lawn Care Company of MLB, continues to partner with Chevrolet and MLB on multiple field refurbishments.Scotts believes that it is important to offer youth a safe, reliable field and playing area.  In addition to helping reduce injuries, a strong foundation of thick and lush grass helps to create a beautiful outdoor environment that encourages children to spend time outdoors.

[Chevrolet via John]

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