Ford Vehicles: Red And Black In Short Supply

March 28, 2011
Japan’s earthquake and tsunamis continue to affect the U.S. auto industry. Now, Ford is telling its dealers not to order vehicles in Tuxedo black paint or in three variations of red, because the pigments for those paints come from a Japanese supplier that can no longer fill its orders. Vehicles affected are the Ford F-150, Super Duty pickups, Explorer, Expedition, Taurus, Focus and Lincoln Navigator and MKS.

Nissan may experience shortages of some exterior colors, as well.

Color Popularity

In the United States, black is the second most popular exterior color when all types of vehicles are taken into account. The most popular color continues to be white. However, this is due in part to the high number of government and corporate fleet vehicles that are ordered in white. Black is the most popular color for many sport vehicles, including compact sport vehicles. It also remains one of the most popular colors for luxury sedans.

Red is well down the list of popular colors in North America. Overall, red comes in fifth, well behind grey and just ahead of blue.

Internationally, black is the most popular color in both Europe and Russia. In most countries and regions around the world, black is at least the second or third most popular exterior vehicle color. The exception is India. There, black follows white, silver, brown/beige, and gray in popularity.

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