As insurers go, State Farm is one of America's more venerable institutions. It's the one often used by our parents, grandparents, aunts, and uncles. But from the ad campaigns we've seen, State Farm hasn't been aggressively focused on reaching younger drivers -- at least not as focused as competitors like Geico (with its quirky gecko, cavemen, and googly-eyed stacks of money) or Progressive (whose spokesmodel Flo -- aka actress Stephanie Courtney -- was recently named the #1 advertising icon in the country).
State Farm may be trying to change that, though. Recently, the company launched a series of commercials reviving it's popular "Like a good neighbor" jingle, which were clearly aimed at Generation Y. And now, State Farm has pushed its agenda a few inches further with a Facebook contest that will give one lucky entrant a 2011 Ford Fusion Hybrid.
Here's how it works: from March 31 through April 9, State Farm will post a photo of the Ford Fusion Hybrid to its Facebook page five times each day. The first person to tag himself/herself in the photo will be entered in a drawing to win the car. Subsequent taggers won't be eligible for the Fusion giveaway, but they will be entered into a drawing to receive one of over 400 $20 Visa gift cards.
While this isn't the most innovative contest we've seen, it should boost State Farm's roster of fans -- at least among Facebook addicts. Among people with real jobs, we're not so sure.
For additional details, check the press release below, or visit facebook.com/statefarm.
* * * * *
State Farm® Launches a new Facebook Promotion and Gives Facebook Fans a Chance to Win
Participants that Call “Shotgun!” will be Entered to Win a Brand New Ford Fusion Hybrid
WHO: State Farm Insurance®
WHAT: State Farm Insurance is launching “Shotgun!,” a new Facebook promotion to give their loyal fans a chance to win a brand new Ford Fusion Hybrid and Visa gift cards. For ten consecutive days, five times per day, State Farm will publish a photo of a car through an application on the official State Farm Insurance Facebook page. The first person to tag themselves will be entered to win a hybrid car. All other taggers will be automatically entered to win a $20 Visa gift card.
Visit http://www.facebook.com/statefarm daily from March 31-April 9 for the release of the photo. A photo of a car will be published at five random times throughout the day and each will stay live for three hours. The first person to call “Shotgun!” by tagging themselves on the car will be entered to win a Ford Fusion Hybrid. Late comers may not leave empty handed as late taggers will be automatically entered to win a $20 Visa gift card. Over 400 Visa gift cards will be awarded throughout the course of the promotion.
WHEN: March 31 – April 9, 2011
WHERE: Official State Farm Insurance Facebook page: http://st8.fm/NbC
[State Farm via John]