Chrysler Fires NMS After F-Bomb Tweet

March 10, 2011
ChryslerAutos Tweet Motor City Drivers

ChryslerAutos Tweet Motor City Drivers

As most of our loyal SocialCarNews readers know, yesterday a tweet with the F-bomb was posted on Chrysler's Twitter account. Within minutes it was deleted and investigated.

Just as everyone suspected, the tweet was posted by a now former New Media Strategies (NMS) employee by accident. The tweet was most likely meant to go on this former employee's personal Twitter account (let's just hope this person wasn't tweeting and driving).

Moments ago Chrysler put out a press release stating it is not renewing its contract with NMS for the remainder of 2011. Chrysler does state that NMS will continue to provide support through the transition until a new agency has been chosen to run its social media.

NMS has mentioned on more than one occasion that it is dedicated to working in the automotive space. With the loss of Chrysler, we can only assume they will sign with a different automaker in the near future, as quite a few resources have just been freed up.

In other news, any social media agencies out there want to work with Chrysler? Seems they are on the hunt.


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