Chevrolet To Tweet Its Way To SXSW Using OnStar

March 7, 2011


As many of our loyal fans know, SXSW is quickly approaching. Chevrolet is planning on tweeting its way there using future OnStar technology. This will be the first time this technology has been used outside of internal testing.

SXSW (South By Southwest) is an annual film, music, and interactive conference and festival. It is held each year in Austin, TX.

Chevrolet has gathered ten teams consisting of four bloggers who will represent different cities. Each team will be in a Chevrolet vehicle equipped with AutoNet in-car WiFi units along with OnStar mobile apps, and of course OnStar.

The bloggers will be able to live-tweet their trip using future OnStar technology right from the car. The goal is for each Chevrolet vehicle to build a social following from March 8th to the 10th.

Each team will perform good deeds and raise money for Adopt-A-Classroom along their way to SXSW. This will all be done through the team's social media channels.

Click here for information on each team along with their Twitter handle and hashtag.


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