Experian Automotive's CheckMyRide.com
People are passionate about their cars -- if they weren't, we'd be out of a job. But some people are more enthusiastic than others, and for those folks, Experian Automotive has created a new social network, CheckMyRide.com.
The site's premise is pretty straightforward: users create accounts, then post info about the various rides they've owned over the years. They can even share photos and stories about the cars (if they're the sharing type).
At first glance, this seems like something that only hardcore gearheads might enjoy -- the online equivalent of hanging out in a parking lot, looking at engines and exhaust systems on other folks' cars. But there's at least one feature that has considerably wider appeal. It's called "Where in the world is my old car?", and it does exactly what you'd think: type in your old car's VIN, and the site uses AutoCheck (a CarFax competitor) to track down your estranged ride. If only this had launched a couple of years ago, it could've saved Papa John lots of time and energy.
CheckMyRide seems like a great way for car enthusiasts to connect and to share stories and tips about the cars they love. The site's developers were smart enough to integrate Facebook Connect, allowing anyone with a Facebook account instant access to CheckMyRide and avoiding the hassle of creating yet another login. We might've liked it a bit more if it had been built squarely on top of Facebook, as we've seen other ad hoc social networks do lately, but we suppose you can't have everything.
Oh, and if someone sees a gun-metal gray 1986 Mustang 5.0 with glass t-tops and a dodgy gearshift, please let us know. She is sorely missed.
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Experian Automotive launches CheckMyRide.com, a social media Website for car enthusiasts
Powered by AutoCheck®, CheckMyRide.com allows members to build, track and share their personal vehicle history
Schaumburg, Ill., February 22, 2011 /PRNewswire/ — Experian Automotive today announced CheckMyRide.com, a free social media Website for car enthusiasts. Members of the site can build their own personal vehicle history timeline, track the whereabouts of vehicles they have owned in the past, and easily share their favorite memories about the cars and trucks they love on Facebook and Twitter. The new site also allows members to receive a free AutoCheck® vehicle history report so they can fully understand and share their current vehicle’s history.
“Everyone has a car story to share. Maybe it’s about the first car you ever bought, the car you drove in college or the new convertible in your garage,” said Scott Waldron, president of Experian Automotive. “Now with CheckMyRide.com, people have a community where they can share stories about the cars they have loved with other car enthusiasts.”
CheckMyRide.com is free to join and easy to get started. The Website allows members to create a profile for each vehicle they’ve owned as well as add pictures and comments to build their timeline. Using the power of AutoCheck, members also can enter their vehicle identification number into the Where In The World Is My Old Car? tool to map where their old car ended up or where their current car has been.
“Car shoppers use our AutoCheck® vehicle history reports to help them confidently understand, compare and select the right vehicle,” Waldron added. “By leveraging the information within AutoCheck, we are uniquely positioned to offer a fun and engaging way for people to interact and share stories about their own personal vehicle history.”
AutoCheck vehicle history reports are used today by millions of consumers and by more than 12,000 automotive retailers nationwide as an important part of the used vehicle shopping process. AutoCheck vehicle history reports help automotive retailers and consumers quickly and easily understand a vehicle’s past, including reported accidents, odometer issues, title brands, frame-damage announcements and other important information that buyers need to make a confident used vehicle purchase.
At CheckMyRide.com members can:
- Build a vehicle history timeline
- Use the Where In The World Is My Old Car? tool
- Learn about their current car’s story with a free AutoCheck vehicle history report
- Search and comment on other members’ vehicles
- Share and promote their favorite cars with Facebook and Twitter