Ram Trucks Announces HEMI-Powered Code Name: Adventurer

February 15, 2011

You'll soon be ableto get a HEMI in your Ram Truck for a lot less cash, thanks to a new model dubbed, for now, Code Name: Adventurer. The recipe? Plunk the 5.7-liter V-8 HEMI into a Ram 1500 with some "sport truck" gear, charge less than it would for a luxury truck. Simple.

Simple, but also attractive, if you're in the market for a quick, capable truck with a sportier look and more capability. The Adventurer is born from the idea behind the Tradesman, another Ram 1500 variant, which offers a standard HEMI V-8 in a V-6-priced truck--$23,830 to be exact.

“We know we have the formula right,” said Ram Truck President and CEO Fred Diaz. “Now we just need a great name that promotes pride of ownership. This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price. Case in point, it will have more horsepower and a lower base price than our competitors’ entry-level performance cars with the added benefit of versatility and capability

The launch of the new truck had been planned later this year, but was pulled up due to what Ram calls "overwhelming response" to the Tradesman.

Best of all, says Ram, the price of the Adventurer (or whatever it's eventually called) will be low enough to leave room in most budgets to add on Mopar accessories.

Hit page two for the preliminary details on the new truck.

[Ram Trucks]

Loaded with Features

In addition to the 5.7-liter HEMI V8 engine with 390 horsepower and 407 lb.-ft. of torque, Ram 1500 “Code Name: Adventurer” comes loaded with features that emphasize its high-performance character.

The first thing drivers will notice is the Ram’s racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear fascia with chrome-tipped dual exhausts shout “high-performance.” The new Ram model will also get fog lamps and 20-inch aluminum wheels with locking lug nuts. There’s also a locking tailgate, cargo lamp, rear-bumper step pad, 6” x 9” side-view mirrors and rear wheel-well liners.

Standard features also include a 160-amp alternator, 26-gallon fuel tank, 3.55 rear axle ratio, 700-amp maintenance-free battery, four and seven-pin trailer wiring harness, heavy-duty front and rear shock absorbers, front and rear stabilizer bars, power rack-and-pinion steering, halogen headlamps,
heavy-duty engine and transmission cooling and a full-size spare tire.

Inside, the new truck will get a heavy-duty vinyl 40/20/40 split-bench seat, and buyers will have a choice of vinyl or carpeted floor covering. Other features include air conditioning, an instrument cluster with tachometer and 120-mph speedometer, 12-volt auxiliary power outlet, four-spoke tilt steering wheel, six-speaker media center with CD and MP3 player, as well as audio jack input for mobile devices, automatic headlamps, behind-the-seat storage bins, driver and passenger assist handles, power accessory delay, rear dome lamp, rear-view day/night mirror, tinted glass windows, tip start and variable intermittent windshield wipers.

Safety features include advanced multistage front air bags, supplemental front curtain and side air bags, anti-lock four-wheel disc brakes, electronic stability control, height-adjust shoulder belts, sentry key theft deterrent system and tire pressure monitoring warning lamp.

It’s available in Bright Silver Metallic, Bright White, Brilliant Black Crystal Pearl, Deep Cherry Red Crystal Pearl; Deep Water Blue Pearl; Flame Red, Hunter Green Pearl and Mineral Gray Metallic.

Options for Personalization

Buyers can choose their own options. In addition to a Class IV receiver hitch, Ram 1500 “Code Name: Adventurer” is available with long list of options.

Factory-installed exterior options include Mopar chrome tubular side steps, Mopar chrome steel bed rails, folding and heated trailer-tow power mirrors with supplemental signals and courtesy lamps, spray-in bedliner and under-rail bedliner.

Inside, buyers can choose a cloth 40/20/40 split-bench seat, Uconnect voice command with Bluetooth, rear-view auto-dim mirror, remote USB port, sliding rear window, cruise control, instrument cluster with vehicle information center display screen, tire pressure monitoring display, power one-touch windows, remote keyless entry, Sirius Satellite Radio and either carpet or rubber floor mats

There’s also choice of two optional rear-axle ratios (3.21, 3.92), anti-spin differential, engine block heater and trailer brake controller.

Ram Truck Code Name: Adventurer comes as a regular cab, short-bed model, with a choice of 4x2 or 4x4 drivetrain. When equipped with an optional Class IV hitch, the new Ram will tow a maximum trailer weight of 9,100 lbs.

Manufacturer’s Suggested Retail Price for the new truck – Code Name: Adventurer – will start at $23,830, including $975 destination charge. It will arrive in Ram Truck dealerships in second quarter 2011.

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