Kenny G from Audi's new campaign for Super Bowl XLV
As we mentioned earlier in the week, many automakers Super Bowl Ad will incorporate some social media element. Audi is the latest to do so with its #ProgressiveIs campaign.
Audi's new progressive luxury marketing campaign, previewed in its Super Bowl ad taunting Mercedes-Benz, today gets a social media element. Starting today, fans are invited to tweet their most creative and compelling definitions of progressive luxury. To be included in the contest fans must include both the #ProgressiveIs hashtag, and the http://audi.us/ProgressIs link in each tweet. This will automatically enter fans into the contest.
The top ten tweets will be awarded an traditional luxury prize, such as a pocket watch. The grand prize winner will receive the opportunity to drive the R8 at the Audi sports car experience in Sonoma, California. Audi will also be awarding $25,000 to a charity on behalf of the grand prize winner.
Look for the Audi commercial this weekend during the Super Bowl and keep an eye out for #ProgressiveIs.