Some Automakers Bet Big On Super Bowl, Others Sit On Sideline

January 31, 2011


The Super Bowl is a big deal in the advertising industry. With every football fan watching the big game, the commercials have almost become as important as the game itself. This year some automakers are betting big on advertising, while others are merely watching instead of spending the money.

Some of the 30-second advertising spots can cost up to $3 million. This year we will see Audi, BMW, Chevrolet, Chrysler, Mercedes-Benz, Hyundai, and Kia all take the big advertising plunge. Each of these automakers will try to make the most of its 30-second advertising spot. Some will advertise a rebirth and new product, while others will continue the momentum from past Super Bowl commercials.

Notably absent from the list are Ford, Toyota, Honda, and Nissan. These automakers will watch the competition from the sideline, and save some advertising cash. Toyota and Honda both had a particularly rough year in 2010, with all the recalls and publicity that went with them.

Ford has sat idle for a few years now during the Super Bowl. Auto Observer said, "In its own way, each of those companies is taking a significant risk by staying away from the Super Bowl-advertising derby."

We look forward to the new advertising campaigns as many of the automakers really go all out. Make sure to tune in this weekend and let us know which automaker's advertising you are most looking forward to in the comment.

[Auto Observer]

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