GM Ratchets up Chevy Volt Production To Meet Consumer Interest

January 28, 2011

The 2011 Chevrolet Volt extended-rage electric has done more to spark consumer interest than GM apparently originally anticipated.

In a GM release Thursday, Jan. 27, the automaker said it will speed its nationwide rollout of the car so that Volts are available in all 50 states by the end of this year. And CEO Dan Akerson said the company would increase production from 10,000 to 25,000 by year-end.

Heightened consumer interest prompted production increase

There hasn't been this much excitement over a new GM product intro in quite some time, according to industry watchers and this reporter. Make that potential new GM customers. One Maryland dealership, Criswell Chevrolet, says they're seeing 10 to 15 customers a week coming in just to see the Volt - and most of them currently own a non-GM product.

Harry E. Criswell III, president and owner of Criswell Chevrolet, says these customers "are seriously considering buying a Volt...and now have Chevy on their shopping list because of the Volt."

2011 Chevrolet Volt

2011 Chevrolet Volt

Enlarge Photo

About the accelerated Volt rollout

Chevy Volts have already been delivered to customers in Washington, D.C., California, Connecticut, New Jersey, New York, and Texas. Michigan customers will take delivery of their Volts this spring.

Customers across the U.S. will be able to order a Chevy Volt from participating Chevrolet dealers beginning in the second quarter - April. Third quarter deliveries of Volt will go to Delaware, Florida, Georgia, Hawaii, Maryland, North Carolina, Oregon, Pennsylvania, South Carolina, Virginia, and Washington.

The balance of the states will get Volts in the fourth quarter, according to GM's new rollout plans.

2011 Chevrolet Volt

2011 Chevrolet Volt

Enlarge Photo

Volt awards to-date

Chevy products that gain a lot of recognition in the form of awards traditionally raise consumer awareness. Chief among them are big annual awards such as the Car of the Year from Motor Trend magazine, as well as other major automotive publication awards.

But for an extended-range electric? Now that's quite a sea change.

So far, Volt has captured the following awards:

  • 2011 North American Car of the Year
  • 2011 Motor Trend Car of the Year
  • Green Car Journal 2011 Car of the Year
  • Car and Driver 10 Best for 2011
  • Ward's AutoWorld 10 Best Engines for 2011
  • Automobile Magazine 2011 Automobile of the Year
  • Popular Mechanics 2011 Breakthrough Technology

For more information on the 2011 Chevrolet Volt, see The Car Connection review where editors give it an overall 8 (out of 10) rating.

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