Ford Unveils Focus Electric at Consumer Electronics Show

January 8, 2011

Ford utilized the Consumer Electronics Show in Las Vegas to unveil the Dearborn, Michigan automaker’s first 100-percent electric car, the all-new Focus Electric five-door hatchback. The zero-emissions, gasoline-free version of the compact Ford Focus will launch in the U.S. in late 2011 and is the flagship of Ford’s fleet of five new electrified vehicles coming to North America and Europe by 2013.

Other highlights of the Focus Electric include:

Fun to drive – Ford execs say the Focus Electric, which shares much of its steering, handling, and braking feel with the gasoline-powered Focus counterpart, is a “dynamic driver’s car.” As for the gasoline-powered next-generation Focus, it’s set to debut soon.

Quick recharge – Full recharge for the Focus Electric will take three to four hours at home using available wall-mount 240-volt charge station. That’s charging time half that of the Nissan Leaf.

MPG equivalent better than Chevy Volt – Ford says that the all-new Focus Electric “will offer a mile per gallon equivalent better than Chevrolet Volt and better than other battery electric vehicles.” Designed to offer enough range to cover the majority of Americans’ daily driving habits, the Focus Electric should help reduce consumers’ range anxiety.

Value charging by Microsoft – To help owners in the U.S. charge their vehicles at the cheapest utility rates and lower the cost of ownership, Ford says the Focus Electric will offer value charging, powered by Microsoft.

MyFord Touch, new MyFord Mobile app – Focus Electric will feature a special version of MyFord Touch driver connect technology specifically for electric customers, as well as new MyFord Mobile, a smartphone app and website for monitoring key vehicle functions and charge settings while mobile.

Other standard features – In North America, the Focus Electric will have other standard features including push-button start, 15-spoke 17-inch aluminum wheels, 60/40-split rear bench seat, AM/FM/CD/MP3 Sony audio system with nine speakers, Sirius satellite radio with Travel Link, HD radio, and voice-activated navigation system.

Late to the game or right on the money? Debuting about a year after the 2011 all-electric Nissan Leaf and the 2011 Chevrolet Volt extended range electric, the Ford Focus Electric will undoubtedly bring even more electric car intenders into dealerships. Maybe even dramatically increase the numbers of all-electric vehicles on the road. After all, Ford is a mainstream automaker with plenty of market visibility – and rock-solid products.

Want more information on the two already-available (in limited markets) 2011 Nissan Leaf and 2011 Chevrolet Volt? See The Car Connection review of the 2011 Nissan Leaf, and The Car Connection review of the 2011 Chevrolet Volt.

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[Ford Motor Company]

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