Video: Toyota Creates Entune To Take On Ford's SYNC

January 4, 2011

As automakers try to play catch-up to Ford's SYNC system, Ford has announced that its SYNC system has been installed in 3,000,000 Ford vehicles. To combat this Toyota announced today that it is launching Entune.

Entune is Toyota's new infotainment and multimedia system. It will interface with mobile apps and connect with most smartphones along with most regular phones. The system shares the phone's data connection over Bluetooth, which means any phone you connect must have a data plan to work with Entune.

The system will launch with: Bing, iheartradio, MoveTickets, Opentable, Pandora, personalized traffic, fuel prices, stocks, weather, and sports. When combined these apps offer more than 16 million points of interest and over 15,000 restaurants.

While Toyota is seriously talking the Entune system up, in reality it doesn't seem to offer any more features than SYNC. It would have been nice if Toyota had come up with something to differentiate Entune from SYNC and the growing competition. Instead, it is another "me too" solution.

It'll also be interesting to see if Toyota can differentiate Entune from SYNC by using marketing. Time will tell.

Below is a short video touting Entune's features.


[Toyota via MotorAuthority]

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