A few weeks ago, Porsche launched a massive campaign to reach the one million mark on its Facebook page. As an incentive to get users to "like" Porsche, the company offered fans the opportunity to have their names engraved on a special Porsche model, which will go on display next February at the Porsche Museum in Stuttgart, Germany. The deadline to be included on the engraving list was December 31.
Well, Porsche reached the one million mark weeks ago, but the company has decided to extend the year-end deadline for Facebookers. If having your name written on a museum piece is your sort of thing, you now have until January 15, 2011.
No official release has been posted about the extension, just a date change on Porsche's Facebook page. If we were the gambling type, we'd wager that it might have something to do with the added step required to sign up for the project: Porsche's Facebook fans aren't automatically included on the engraving list, they have to go one click further and tap the "Put My Name On That Porsche" button.
It's a little ironic that a company that bans Facebook in the workplace is so keen on acquiring Facebook fans. But whatever: we're just glad to know that procrastinating Porsche fans have a little extra time to get their act together.