Shopping clubs like Groupon and Living Social are all the rage these days, and newcomer Gilt.com is clearly hoping to capitalize on the group-discount shopping mentality. Less than two weeks before the Christmas holiday, Gilt has announced a partnership with Volkswagen to offer nine brand new 2011 Jettas, each at the astonishingly low price of $5,995.
The fun begins this at noon ET this Wednesday, December 15 and continues through December 17th, with three Jettas for sale on Gilt each day. On December 15, purchases can only be made through the Gilt app, available for Android devices, as well as the iPhone and iPad. On the 16th and 17th, Jettas can also be purchased through Gilt.com. You'll need to be a Gilt member to participate, but membership is free.
This seems like a pretty big win for Gilt -- a great way to draw attention to a new brand struggling in the shadows of an 800-pound gorilla like Groupon. It's also a big win for Dress for Success, which will receive roughly $18,000 generated from the sale of the nine Jettas. Dress for Success is a nonprofit that provides business clothing, career counseling, and other support to women from low-income households.
Whether this translates to a win for VW, however, is a little less certain. Current ads for the 2011 model seem to focus almost exclusively on how cheap it is, so ripping $10,000 off the pricetag isn't likely to make the sedan seem any more exclusive. But then, maybe you have to cast a slightly wider net if you want to become the world's largest automaker.
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VOLKSWAGEN JETTA OFFERED ON GILT
First of its kind, three-day sale includes a mobile-only component
NEW YORK, NY - December 13, 2010 " Beginning December 15th, Gilt Groupe, partnering with Volkswagen of America, will sell three all-new 2011 Jettas to its members. Each day beginning at noon ET, one car will be sold at an affordable price of $5,995. Volkswagen dropped the "1" from the incredible starting price of $15,995, further delivering on its "Great for the Price of Good" message. The flash sale will occur on three consecutive days. Volkswagen is the first automotive brand to be sold on Gilt, or any flash sale site in the U.S.
"We are extremely excited to be partnering with Volkswagen to sell the all-new Jetta," said Carl Sparks, President, Gilt Groupe. "Every day we offer insider access to a variety of exclusive products, and this sale allows us to extend that with the opportunity to buy a sophisticated and stylish car at an insider price."
"Partnering with Gilt was a natural fit for Volkswagen as both brands have customers who value style, sophistication, and quality products at an attainable price," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "By creating a special price of $5,995 for each Jetta on Gilt, Volkswagen has taken our tagline, "˜Great for the Price of Good' to a new level that will certainly create excitement and attention."
On December 15th, the sale will only be accessible through Gilt mobile applications on the iPhone, iPod touch, iPad, and Android devices. On December 16th and 17th, the sale will take place on Gilt.com as well as through the mobile applications. Each Jetta will be presented in a one of a kind "Gilt Gold" wrap and nearly $18,000 in proceeds from the Jettas sold will be donated to the charity Dress for Success. Post-sale, Volkswagen will offer Gilt members who add the Jetta to their "Wait List" a special incentive that can be redeemed at participating Volkswagen dealerships nationwide.
The all-new 2011 Jetta delivers sophisticated style, precision German engineering, and Carefree Maintenance, all at an extremely accessible starting price starting at $15,995. In addition, the Jetta offers best-in-class rear legroom and features clean lines, refined side architecture, and premium style combined with Volkswagen's trademark precision German engineering. The all-new 2011 Jetta sets a new standard in its class and became available in U.S. showrooms in October.
To access this sale you must be a member of Gilt. To become a member log onto www.gilt.com/vw
[Gilt via Marty]