Trending In Social Media This Week: BMW Unveils 1-Series M Coupe, Ford And Chrysler

December 10, 2010
2011 BMW 1-Series M Coupe

2011 BMW 1-Series M Coupe

Social Car News has partnered with real-time online buzz tracker OneRiot to bring you a weekly report on what's trending in the automotive social media world. Each week we monitor discussions across all platforms, including but not limited to Twitter, Facebook, Digg, MySpace, and blogs, to bring you the trending topics in automotive.

This week's trending topics:

  • Hertz announced this week that they will be renting electric versions of the Smart fortwo in New York, Washington, D.C., and San Francisco. The program will launch on December 15th in New York with Washington to follow in the first quarter of 2011. San Francisco will have to wait to rent their electric Smart fortwo until the second quarter of 2011. [New York Post]
  • BMW finally unveiled its 1-Series M Coupe this week. The 1-Series M Coupe has possibly been one of the worst kept secrets in the automotive industry. Available in limited quantities and coming with limited options, this will be a lean machine for the enthusiasts beginning next spring. [USA Today]
  • While Ford is no longer the majority share holder in Mazda, the two say the strategic alliance will not end. Mazda's President Takashi Yamanouchi said the two companies will continue to cooperate through joint ventures and technology exchange. Mazda currently has no plans to find a new equity partner. Ford currently holds 3.5 percent of Mazda, down from 11 percent it held a year ago. [Associated Press]
  • Chrysler wants to show the world they are serious about sedans (you know, because before they were not serious about sedans). It has launched production of the revamped 200, which is the Sebring replacement. With a new look, new engines, and new interior, the only question is will it sell. [Yahoo!]
  • Ford plans to hire 1,800 employees to build the next generation Escape small SUV. That number is roughly equal to five percent of Ford's current U.S. work force. The new employees will work at the Louisville Assembly Plant which will be receiving a $600 million dollar upgrade before the new Escape goes into production. Ford will preview the next generation Escape next month at the Detroit Auto Show. [Associated Press]

Social Car News and OneRiot

Social Car News and OneRiot

About OneRiot:
OneRiot is an advertising network for the real time social web. The company’s proprietary Trending Topic engine supports the real time processing of millions of conversations happening across social services like Twitter, Facebook, MySpace, Digg, and other social networks. OneRiot analyzes this streaming data to surface the most buzzed about topics on the social web in real time to deliver the content people care about right now

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