With the Explorer starting production it was only a matter of time until Ford would tout fuel economy. Ford initially promoted that the Explorer would have an overall fuel economy increase of 25 percent, but no real numbers have been given up to this point.
Yesterday, a YouTube video was posted to the Ford Explorer fan page talking about the new 2011 Explorer's fuel economy. The video was actually quite entertaining for a video talking about fuel economy. The end result was the revealing of 25 mpg highway rating for the 2011 V6 Explorer.
Now that still leaves plenty of questions such as city mileage, and what kind of mileage will the four-cylinder Ecoboost model achieve. While it was not explicitly stated, we can naturally assume that the 25-mpg rating is in the front-wheel-drive model.
It is interesting to note that Ford has still not put out a press release touting the 25-mpg rating. In fact, they have not talked about it other than posting that video to the fan page.
The entire 2011 Explorer launch has been unique. Revealing it in multiple places on one day and live streaming it on social media to all the fans is definitely a way to engage and attract attention. It also gave Ford the entire day to itself, where as if they were revealing the Explorer at an auto show they would have to share the day with many other vehicle reveals.
As the Explorer hits dealerships next month it will be interesting to see how Ford keeps the buzz alive. Engaging fans the first six months won't be the hard part. As for keeping them engaged a year from now? That will be a little more difficult.
Check out the entertaining clip below for how Ford revealed the 2011 Explorer highway fuel economy.[Facebook via Green Car Reports]