Honda Announces End Of Element Production With 2011 Model

December 3, 2010

After a nearly 10-year run, the Honda Element is dead, its quirky, boxy thunder stolen by the more conventional CR-V. Honda today announced its plans to cease Element production after the 2011 model year.

In total 325,000 units of the Element sold over its tenure, though of late sales figures have been slumping steeply, with sales of the CR-V rising in its stead.

Honda's Element hasn't been a hot seller since its introduction despite a plethora of special editions, with the November's sales results showing it outpaced by the both the just-introduced CR-Z and the pickup-like Ridgeline.

Just how dire have the Elements' sales figures been? Only 939 units of the Jack of all trades, master of none sold in November, down 11.5 percent from last year's montly tally. Year-on-year to date sales are also down 3.4 percent while most of the rest of Honda's lineup is on the rise. The CR-V, for instance, rose 25.4 percent in November versus last year, selling over 18,000 units, with a year-to-date rise of 5 percent to 180,589.

To put the Element's sales volume in perspective, the Fit (down 20.8 percent over 2009's year-to-date) sold 4,180 units in November, while the Accord, Honda's best-seller, sold 19,025 units. In fact, Honda's premium Acura division, with a grand total of only 10,718 cars sold in November, has only two models (of six) that sold less than the Element--the Acura RL and ZDX. In other words, it's Honda's worst-selling vehicle currently in production, and still third worst if you mix in the small-shop Acura totals.  


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