2010 Los Angeles Auto Show: OK Go Uses Range Rover Evoque For Awesomely Wacky Project

November 16, 2010


The Range Rover Evoque has added another name to its growing roster of celebrity endorsers: first there was Posh, then Juliette Lewis, and now, the hip, funny, thoroughly entertaining indie band OK Go. And in typical OK Go fashion, the band is (a) repurposing existing technology for their own projects, and (b) inviting you to get in on the act.

The technology that OK Go has tapped is Land Rover's "Pulse of the City" app. That's the geolocational program that tracks your travels through a city and allows you to post notes about your favorite spots and sights. Once you're done, the app creates a beautiful, glowing map that you can share with friends across social networks.

This Thursday -- smack in the middle of press days for the 2010 Los Angeles Auto Show -- OK Go will use "Pulse of the City" to create a giant message to the world -- much like the cast of Gilligan's Island often spelled out "HELP" in coconuts to attract the attention of would-be rescuers. We have no idea what OK Go's message will say, though it'll probably be more interesting than "HELP". 

And that's not all: once the band has finished its project, "you’re going to get involved too, with your own streets in your own city and your own designs, using the same technology to write, draw, dance and scream out loud the things you want to tell the world about the place you live and love. When that’s done the band will pick the best ones to accompany an exclusive video launching in January 2011."

The details of that contest haven't been fully fleshed-out, but you'll find more info on the OK Go page at HelloEvoque.com. Or, if you're looking to waste a couple of minutes, watch the band explain it themselves:

[HelloEvoque via Mashable]

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