Ford Fiesta in The Sims 3
If you're a Ford fan and a Sims fanatic, we hope you're sitting down, because the 2011 Ford Fiesta has just rolled onto the virtual streets of The Sims 3. Even better: you can download it for free.
The Sims Fiesta is available in both sedan and hatchback variants, and players can choose their own color for the ride. Ford has also created a free "Fiesta Urban Streetscape" package, which contains "Fiesta Urban Style graffiti, Never Get Lost Again street sign, Maid o' Meter parking space with meter, Hot Stuff Crossing! sign, and Street Struttin' Street Light sign". Some of that sounds a tad vulgar -- but then, what's The Sims without a little raunch? Virtual streetwalkers, rejoice!
Even better: unlike your character, who needs constant maintenance, the Fiesta is foolproof. No need to change the oil or rotate the tires -- you can drive it forever. Or until it gets destroyed by meteors. Whichever comes first.
Sadly, it's not all good news: at the moment, the Fiesta is only available on PC and Mac versions of the game. So if you play The Sims on Xbox, PS3, or Wii, you're out of luck -- for now, anyway.
Platform issues aside, this partnership with EA Games is likely a great move for Ford and the Gen Y-oriented Fiesta. The automaker ran similar programs for the Ford Edge, Mustang, Escape Hybrid, Focus, and Fusion in The Sims 2, and in doing so, the company learned that 28% of Sims players drive Ford vehicles in their real lives. That's a pretty big target market just waiting to be tapped and massaged. (We mean that in marketing terms, of course.)
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FORD FIESTA MAKES ITS DEBUT IN THE SIMS 3 PC/MAC; LETS PLAYERS SHOW OFF PERSONALITY WITH CAR, ACCESSORIES
- Players of EA’s popular life simulation game, The Sims™ 3 PC/MAC, can download the all-new Ford Fiesta for free* via www.TheSims3.com today.
- The Fiesta Urban Streetscape package offers a Ford Fiesta, graffiti graphic, Fiesta crossing sign and other items to add personality to the game
- Ford vehicles have been downloaded more than 8 million times in The Sims 2 and The Sims 3; 28 percent of The Sims players drive a Ford vehicle in real life
Dearborn, Mich., Nov. 10, 2010 – The all-new Ford Fiesta has taken popular culture by storm – it’s been a TV star, a social media darling and now, it’s a part of the gaming world.
EA’s The Sims Studio, creator of the best-selling** simulation game, The Sims 3, is giving players in the US only the opportunity to download the Ford Fiesta, and a variety of accessories for players to interact with as they develop life strategies.
The Sims 3 is a life simulation game that lets players create lifelike Sims characters with unique personalities, take them anywhere in the neighborhood, design and build their surroundings, give them goals and lifetime wishes, and ultimately determine whether to fulfill their destinies giving them a lifetime of happiness and rewards or not!
The Fiesta is available for free* download in hatchback or sedan bodystyle, and players can choose the color. And it’s not just the car that’s available for download – Ford also provides players with items that go along with Fiesta’s fun nature. Besides a Ford Fiesta, the Fiesta Urban Streetscape package includes various items for players to use in their game, including:
- Fiesta Urban Style graffiti
- Never Get Lost Again street sign
- Maid o’ Meter parking space with meter
- Hot Stuff Crossing! sign
- Street Struttin’ street light sign
“Fiesta is the perfect fit for The Sims player,” said Brian McClary, Ford social and emerging media specialist. “It’s a fun car that lets players engage in the game more, and the additional items that come along with the package give them even more freedom to express their individuality.”
The Sims 3 players are no stranger to the Ford brand – a variety of Ford vehicles have been downloaded by players more than 8 million times in The Sims 2 and The Sims 3 games for PC/MAC. The Ford Edge, Mustang, Escape Hybrid, Focus and Fusion were available for download in The Sims 2 for PC/MAC. Additionally, an EA internal study showed 28 percent of players drive Ford vehicles in real life.
“Ford has a great established relationship with players of The Sims, having been the first automobile manufacturer to realize the game was an excellent communication channel to reach their target buyers. First launched in The Sims 2, it has extended into The Sims 3, and again invites players to bring the brand into the game, making it a great strategy,” stated Steve Seabolt, Vice President of Global Brand Partnerships at EA.
We have an opportunity to continuously give back to our customers and not only let them have fun with Fiesta, but experience what the brand is all about through The Sims 3 which is an incredibly immersive and involved game,” said McClary.
*Conditions and limitations apply. See http://store.thesims3.com/fiesta for details.
**In North America and Europe according to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.
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