2011 Volvo S60
For many sports fan, the Big East Conference is a big deal. Volvo recognizes the passion that many have for their teams and is looking for the biggest fans of the Big East.
One alumni from each of the sixteen Big East Schools has been chosen as a contestant.
Each contestant will utilize social media to update fans about their schools Big East standings, the end goal is to show they are the biggest fan. Using everything from Facebook to YouTube, not to mention Twitter, there will be no shortage of ways for these contestants to think outside of the box.
Volvo will send each contestant back to their alma mater in a brand new Volvo S60 to attend a regular season game. Of course while visiting their alma mater, showing off the new S60 would probably garner quite a bit of attention.
Volvo is one of the sponsors of the Big East Conference and wants to get engaged with the fans. Using this contest they will build relationships with not only the contestants but also others connected to them on social media.