Screencap for Skoda Fabia vRS ad
In Europe, the Volkswagen subsidiary known as Skoda has undergone a slow but undeniable transformation. When VW took the Czech company under its wing in the early 1990s, it was cranking out autos similar to those made in other Eastern Bloc nations -- which is to say, mostly forgettable, and not so cool.
Today, however, Skoda has a reputation for cars that are fun to drive. In American terms, the brand might compare to Subaru, given its mix of sensible sedans and peppy little coupes. But what those cars haven't really had -- not consistently, anyway -- is an edge. And that's what the automaker is looking to give the sporty Fabia vRS in a new campaign launching this week.
The clip -- featuring the tagline "Full of Meaner Stuff" -- is actually a follow-up/response to a clip from three years ago, which featured the base Fabia and had the tagline "Full of Lovely Stuff". Guess which is which: