Mazda Gets All Up In Your Location, Offers Mazda2 As Foursquare's Largest Prize

October 26, 2010

Recently Jeep teamed up with Foursquare to offer up great spots for adventure. Now Mazda is teaming up with Foursquare to give away the largest prize yet, a Mazda2. 

Mazda has partnered with Federated Media for the contest, the Inner Driver Challenge was created by the brand agency Doner and Federated Media. Mazda wanted an alternative approach to connecting with fans and a younger demographic. Foursquare has become quite popular with social savvy users and this seems like a new way to use the location based networking site. Mazda ishooking the promotion into the Mazda2 Music Tour that is already underway.

Mazda Inner Driver Challenge on Foursquare

Mazda Inner Driver Challenge on Foursquare

Here are Mazda's steps to enter the contest:

1. Follow Mazda on foursquare 

2. Check-in at relevant locations to unlock any 2 of the following 3 badges: MAZDA2 Beat Junkie (concerts and music spots), MAZDA2 Style Guru (nightlife haunts, boutiques and fashion events) and MAZDA2 Button Masher (gaming competitions and retailers) 

3. Once step 2 is complete you will automatically unlock the special MAZDA2 Inner Driver badge and learn the next, important step to easily qualify to win a brand new MAZDA2 

The contest will go through December 7 with the winner announced "shorty thereafter." So if you want to put your name in the hat to win a new Mazda2, click the the link below to get started.

 

[Foursquare]

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