The 2011 Ram Laramie Longhorn has been named the Truck of Texas.
The Ram--you knew it last year as the Dodge Ram--earned the title by winning the most votes from the Texas Auto Writers Association (TAWA), which picks the truck it likes best after a two-day truck rodeo. Some 40 journalists evaluate the candidates on- and off-road, and rank vehicles on a range of factors from styling, to utility, to value, and efficiency.
The new Ram Laramie Longhorn is the most luxurious truck ever offered by Chrysler, with big polished wheels, boot-stitched hides on almost every cabin surface, and lots and lots and lots of Ram badges, inside and out.
"The Ram Laramie Longhorn captures the true spirit of Texas and the Southwest which appeals to people all across America," said Fred Diaz, the Ram brand's CEO and a native of Texas.
We can only speculate as to the benefits of earning the honor. (Lunch at the Crawford ranch? Having a tree uprooted in your name?) But the logic in the award is easy to see--some 17 percent of all pickup trucks sold in America, are sold in the Lone Star State, making it "the center of the truck universe," according to Chrysler's Diaz.
Chrysler also picked up a nod for "SUV of Texas" with the 2011 Jeep Grand Cherokee, along with these awards:
- Full-Size Truck of Texas -- Ram 1500 Outdoorsman
- Heavy-Duty Truck of Texas -- Ram Power Wagon
- Luxury Truck of Texas -- Ram Laramie Longhorn
- Mid-Size SUV of Texas -- Jeep Wrangler Unlimited Sahara
- Full-Size SUV of Texas -- Jeep Grand Cherokee Overland