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Another Facebook Launch, Another Nail In The Coffin Of Corporate Websites

October 15, 2010

There's been a spate of Facebook launches in recent months -- the most notable being Ford's unveiling of the 2011 Explorer. Now, there's another Facebook reveal a-brewing, and it's due to drop next Monday at 8pm ET: Motor Trend's 2011 Sport/Utility of the Year.

If you're a fan of Motor Trend's Facebook page, you know that they've been announcing contenders for the award for the past week or so. At the moment, the short list includes the Hyundai Santa Fe, the Hyundai Tucson, the Infiniti QX56, the Jeep Grand Cherokee, the Kia Sorento, and the Kia Sportage. (Motor Trend seems to be rolling these out in alphabetical order, which could mean not-so-great-news for Chevrolet, Ford, and GMC -- but we're just guessing.) The landing tab features a clock counting down the minutes to the Big Moment.

While Motor Trend's reveal isn't especially revolutionary in itself, it does highlight the gradual Facebookification of the internet. It points to a future in which social networks -- now, Facebook and Twitter, but tomorrow, who knows? -- are where the action happens. It's where avertisers will go first because they can learn more about their customers, thanks to all that data that we've shared with Zuckerberg & Co. In that Tomorrowland, websites will likely become secondary resources, places to stash legal mumbo-jumbo and arcane data -- archives rather than engaging touchpoints for customer interaction. See you there.

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