TomTom Offers Roadside Assistance To Users Of iPhone App & GPS Devices

October 13, 2010

TomTom, the location and navigation provider, has launched a roadside assistance service which will be made available to users of their GPS devices as well as the TomTom App for iPhone. Utilizing the Cross Country Motor Club’s network of tow truck and emergency road service operators, TomTom will be providing 24/7/365 coverage for tow service, roadside spare tire installation, fuel delivery, locksmith service and battery jump.

TomTom is offering a different twist to the standard motor club menu by not limiting the distance of tows handled under its three levels of service. Instead the company will limit the tow coverage by price.

Under the Premium plan, the listed services will be covered for $59.95 a year. The cap on the service fee is $100 per event. However four strikes and you’re out of coverage. They also throw in coverage for one other household member including a dependent away at college until they reach 22 years of age.

TomTom drops the price of their Plus plan by $10 but will only cover $50 worth of services. All the same benefits and limitations present in the Premium plan exist in this cheaper option. The membership is for one year.

If you are an optimist about your car’s reliability and have the TomTom App or just store the number in your phone, you can call when you are in trouble and the system will dispatch help without a membership.  “Cost depends on service delivered.”      

It is possible under the program to choose your own emergency service provider and be reimbursed for the $50 or $100 fee depending on the plan in which you have enrolled. The out of network provision of the coverage does have some caveats with which the member must comply.

In choosing Cross Country, TomTom has teamed up with one of the behemoths of the industry. With 1800 employees and a network of 30,000 service providers the company says they lay claim to 75,000,000 customers. The company is headquartered in Medford, Massachusetts where they have a call center. Other call centers are located in the southwestern and southeastern U.S. and Ontario Canada.

(TomTom & MarketWatch)    

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