When Is An Evoque Not An Evoq?

October 11, 2010

Cadillac Evoq

Interesting thing about car names – concept and otherwise -  they are intended to evoke (pun intended) certain feelings as consumers look at the vehicles. Here we look at  Evoque and Evoq, which are actually very different vehicles from two different automakers. They’re both luxury, but one is a concept roadster while the other is a premium baby compact SUV. When is an Evoque not an Evoq? Read on.

Cadillac Evoq

Not so long ago, Evoq stood for (and still does, actually) the Cadillac show car unveiled at the 1999 North American International Auto Show in Detroit. With the two-seat Evoq roadster, the luxury automaker intended to showcase its vision for future Cadillac products – the fusion of art and science. Indeed, the wreath and crest and other design elements can be seen in the current 2011 Cadillac CTS-V Coupe and across the entire Cadillac lineup.

Powered by a 405-hp Northstar V8 engine, Evoq was filled with techological features such as night vision, rear-view radar and backup cameras, voice-activated multimedia systems, and navigation – all of which have become must-have features for products in the luxury car market.  Evoq was so popular, it won AutoWeek’s award as “Best Concept Vehicle.” Many of the design themes were later incorporated into the Cadillac XLR Roadster, discontinued in 2009.


Range Rover Evoque

Fast-forward 11 years  and yet another annual auto show – this one the Paris Motor Show – and automaker Land Rover unveils its newest addition: the compact 2012 Range Rover Evoque SUV. 

2012 Range Rover Evoque

2012 Range Rover Evoque

Range Rover describes Evoque this way: “Energy. People. Streets. Architecture. Music. Design. These things make up the pulse of these cities [New York, Madrid, Paris, Shanghai, Moscow, Sao Paulo] and these things have inspired the design of the new Range Rover Evoque.”  In reality, Evoque is the real-life iteration of the LRX concept vehicle.

Land Rover says Evoque is the lightest and most fuel-efficient Range Rover ever, and demonstrates the company’s commitment to environmental sustainability. The company hopes to attact a whole new customer base, those who never before would have considered a Range Rover.

The goals may be lofty, but the four-seat Evoque has some compelling features that may make them attainable. Of course, a luxury interior is a given, but Evoque customers will be able to specify materials inside – unique to the compact luxury SUV market.  Other features include an 8-inch touchscreen for passenger viewing of DVDs, satellite navigation for the driver, plus park assist, and iPad/iPhone integration. 

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Being a Range Rover, all-weather, all-surface capability is a must, and Evoque features the company’s latest version of the TerrainResponse system. Evoque will be the first Range Rover to offer customers a choice between the standard full-time, intelligent four-wheel drive system and a low-carbon two-wheel drive option for further enhanced fuel economy.

As for power, the two-wheel drive version gets a 150-hp 2.2-liter diesel engine. The surprise is up to 58 mpg (estimated) fuel economy and carbon-dioxide emission of 130g/km. The four-wheel drive version uses Ford’s 240-hp 2.0-liter EcoBoost engine and delivers six-cylinder power with four-cylinder efficiency, says Land Rover. Evoque will be a 2012 model availble in three trims: Pure, Prestige, and Dynamic. Look for pricing to begin at around $45,000.

Gotta hand it to automakers. Sometimes a name is just a name, here today, gone tomorrow (relatively speaking, Edsel, anyone?). Sometimes a name has so much going for it that we just have to see what all the excitement is about.

Evoq led to a number of terrific Cadillac products. Evoque may lead Range Rover to capture a whole new segment of the previously-SUV-averse buying public.


[Range Rover]

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