Las Vegas Exotic-Car Showrooms Charge You To Look

September 23, 2010


Only in Las Vegas would you find Ferrari, Maserati, Lamborghini, Saleen, Bugatti and other super-cars sitting around hotel lobbies all shiny and expensive.  They aren't decoration.  Two of the most successful exotic car dealerships in the United States are inside the Wynn-Encore and Palazzo hotels, and they do double-duty as fancy car museums.

There's actually a full-time photographer at the Wynn-Encore showroom, ready to sell you a souvenir photo of you standing alongside a Ferrari F40 or whatever the vehicle du jour is.  The day I visited, he was busy, including taking photos of two couples from Europe who said they had never seen so many beautiful cars in one place.  Exactly.

The lobby dealership was the idea of Ferrari fan Mark Schorr, who is Steve Wynn's second-in-command, and it's in partnership with racing legend and automotive entrepeneur Roger Penske. So there also are Penske racecars on display, including a Dale Earnheart car and an Indy car. 

There's also a Ferrari store, with t-shirts, luggage, kid-size pedal cars and radio-controlled Scudiera Spiders, all with the famous prancing horse logo, and all a couple of zeros less than, say, a 1995 520-hp Ferrari F50 for $940,000.

The Encore-Wynn exotic car dealership charges a $10 admission, as does the Lamborghini showroom in the lobby of the Palazzo hotel next door.  Of course, here's a store with Lambo merchandise, plus a Lambo-themed restaurant that serves -- surprise! -- Italian food.  They've had the $2 million Bugatti Veyron here, and a Lambo LP640 with upswing scissor doors that you can lease for $4,000 a month.

Only in Vegas.


The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.