When Audi tapped Justin Timberlake as its brand ambassador last year, we thought it was just a publicity stunt. But there was more to it than that: JT was apparently tasked with bringing sexy back to Audi, and according to the Motorist Choice Awards, he's delivered.For the fifth annual Motorist Choice Awards, marketing powerhouses IntelliChoice and AutoPacific surveyed over 42,000 consumers, asking them questions about car design, performance, cost of ownership, resale value, and a host of other factors. And when all the dust had settled and the votes had been counted, the Audi A5 walked away with the statuette for Best "Sexy Styling" Vehicle from a Premium Brand. This jibes pretty well with TCC's expert assessment of the A5, which labelled it "a high-water mark for the brand's styling" gave it 9 out of 10 points.
But that's not all: the A5's more conservative big brother, the Audi A6, nabbed an award for Best “Country Club” Vehicle from a Premium Brand. Not too shabby -- and not too surprising either, since the only real complaints critics have had about the A6 is that it looks a little like the A4. And the A4 isn't exactly chopped liver.
If you've got a few spare moments this Thursday, take a gander at the press release below and marvel at the power of JT. Is there anything that guy can't pull off? (Well, except that mini-movie for the A1. But hey, nobody's perfect.)
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Audi A5 and A6 Chosen by Consumers as the Best ‘Sexy Styling‘ and Best ‘Country Club‘ Vehicles by the 5th Annual Motorist Choice Awards
HERNDON, Va., Sep 22, 2010 - The Audi A5 and A6 vehicles were recognized today by the Motorist Choice Awards, the 5th annual automotive awards based on active consumers in the marketplace. The result of more than 42,000 consumer surveys, the Motorist Choice Awards crowned the Audi A5 as the Best “Sexy Styling” Vehicle from a Premium Brand and the Audi A6 as the Best “Country Club” Vehicle from a Premium Brand.
“Many auto enthusiasts are passionate for Audi’s attractive and sleek, sexy designs. The Audi A5 definitely turned heads for its great style,” said George Peterson, President of AutoPacific. “The Audi A6, chosen as the Best ‘Country Club’ vehicle, was shown to truly represent its owners – well-to-do, educated, financially savvy and frequent travelers.”
The award-winning Audi A5 coupe features a sophisticated, yet striking design that commands road presence. An elegantly appointed, driver-oriented cockpit combined with standard quattro® all-wheel drive, an eight-speed tiptronic transmission, and an incredibly powerful yet efficient engine, makes the A5 is a true driver’s sports car.
With one of the most luxurious interiors available, according to U.S. News and World Report, the Audi A6 combines exceptional performance with an unmatched driving experience. The elegant design of the A6 is defined by iconic touches such as the unique Singleframe® grille, striking LED daytime running lights and taillights, optional entertainment choices such as the BOSE® Surround Sound system, industry-leading safety features and the convenience of HomeLink® and Bluetooth®.
This year’s Motorist Choice Awards went beyond editorial reviews and performance test data to address the wants and needs of today’s motorists, like total cost of ownership, driving experience, fuel economy and resale value. The awards included 15 new areas in which buyers might categorize their potential purchases, also including Best Cargo Hauler and Best Value Car. The exhaustive national value data and consumer lifestyle studies were performed by the consumer automotive analyst IntelliChoice and automotive market research firm AutoPacific.