2011 Ford Ranger Global Design AWOL From U.S. Market

September 21, 2010

Ford Ranger badgeBeing the owner of a 1998 Ford Ranger, and still enjoying what it has to offer, I was greatly disappointed when Ford announced the next generation small pickup truck wasn’t come to the U.S. But what exactly are our international friends getting as their next-gen 2011 Ford Ranger?

The all-new Ford Ranger is following Ford’s global product plan, being offered in 180 different international markets, and following the ONE Ford strategy. 

“Australia has played a leading role in the development of this latest global Ford product,” said Joe Hinrichs, president, Ford Asia Pacific and Africa. “Ranger is symbolic of how our great product development capability is being leveraged by the ONE Ford plan like never before.” 

The 2011 Ford Ranger was designed and engineered at Ford’s Campbellfield product development center and tested at its Geelong proving ground facilities, both in Australia.  

Powertrains are still being kept under wraps, but many are expecting the Ranger to still offer the 3.0-liter diesel engine currently offered. We will just have to wait until the official unveiling at the Australian International Motor Show that kicks off October 15, 2010 in Sydney, Australia to verify what is powering the new truck.   

The Ranger’s absence from the U.S. is due in part to Ford hoping the new powertrain lineup in its 2011 Ford F-150 will please customers who are looking for a smaller, compact truck.

Derrick Kuzak, Ford’s group vice president of global product development, said regarding bringing the next-generation Ranger to North America. “There are no plans for that at this time. The new Ranger is our global compact that serves the world. It’s an all-new truck with new powertrains that promise truck leadership in markets outside of North America.” 


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