Frugal Shopper: A New Mercedes-Benz At Ten-Percent Off Sticker?

September 16, 2010
2010 Mercedes-Benz C-Class

2010 Mercedes-Benz C-Class

If you're a longtime admirer of the three-pointed star, this might be the right time to head to the showroom with some serious intent.

Mercedes-Benz vehicles are selling for an average of ten percent below MSRP—when you look at its 2010 models, that is.

The 2010 Mercedes-Benz C-Class is the most discounted new luxury car—discounted eleven percent, on a national average, according to information from the pricing-intelligence firm TrueCar, which tracks transaction-price data. And, as we learned recently, if you're looking at a Mercede-Benz, you're probably more likely to pay cash.

Luxury cars ranked just after large trucks as the most-discounted vehicle type, according to TrueCar, with large and mid-size cars are also among the most marked-down.

The observation—that luxury cars are the most discounted—is particularly interesting, as over the summer, and particularly in August, luxury sales bounced back.

In some cases, according to TrueCar, discounts on new 2010s can total $7,500 or more. Chevrolet again was the most-discounted brand overall. When looking at 2010 models, its vehicles were discounted an average of 16 percent below sticker; Ford ranked second, with a 14-percent average discount, while Chrysler vehicles sold for 12 percent below MSRP. Mercedes-Benz, surprisingly, was the firth most-discounted brand, with its 2010 vehicles selling at an average ten-percent discount this month.

Among models, the 2010 Chevrolet Silverado 1500 remains the most discounted on the market, selling for an average of 22 percent below its MSRP. Nineteen percent, on average, was taken off sticker on the 2010 Chevrolet Malibu, while the Ford Ranger remained discounted by about 17 percent on average.

2011 Toyota Avalon

2011 Toyota Avalon

The 2011 Toyota Camry and 2011 Toyota Avalon—two 2011 models that bowed early this year—are already discounted 11 and 10 percent, respectively, TrueCar notes.

Considering a certified pre-owned late-model used car and don't think you can quite afford a new vehicle? Think again; it might prove worthwhile to take a look.

Here's TrueCar's list of most-discounted 2010 models for September:

Large Truck – Chevrolet Silverado 1500 – 22%
Midsize Car – Chevrolet Malibu – 19%
Small Truck – Ford Ranger – 17%
Small Car – Ford Focus – 16%
Large Car – Chevrolet Impala – 15%
Large SUV – Chevrolet Tahoe – 14%
Small SUV – Jeep Liberty – 13%
Midsize SUV – Ford Edge – 13%
Van – Ford Transit Connect – 12%
Luxury Car – Mercedes-Benz C-Class – 11%
Minivan – Volkswagen Routan – 9%
Subcompact Car – Toyota Yaris – 9%
Luxury SUV – Lexus RX 350 – 8%
Luxury Sport Car – Infiniti G37 Sedan – 8%
Sport Car – Dodge Challenger – 7%

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