OnStar Rumors Are True: Upgrades Bring The Service Into The 21st Century Page 3

September 15, 2010

OnStar engineer demonstrates OnStar MyLink for mobile phone applications.

OnStar, in coordination with the GM Foundation, also is providing $100,000 to the CDC Foundation to allow the Centers for Disease Control and Prevention to convene an expert panel to develop a multi-site study design in various states. The study’s purpose will be to assess the correlation of real-time injury predictions sent directly from crash data with actual injury severity. The study will set the stage for broad collaborative research directed at optimizing the potential for automatic crash notification technologies to save lives.

  • OnStar unveiled First Assist, an enhancement of its existing emergency services. The First Assist service allows certified Emergency Advisors to obtain critical information and provide important instructions to subscribers until first responders arrive.  Emergency situations can include the aftermath of a car crash or the birth of a child.  After determining the nature of the situation, Advisors can provide rapid guidance, which may result in potentially lifesaving actions.  OnStar Advisors providing this service are specially trained and certified by the National Academies of Emergency Dispatch™ (NAED) using the Medical Priority Dispatch System (MPDS) protocol. This service, available at no additional cost to active OnStar subscribers, will complement the efforts of public safety professionals. 

A New Marketing Campaign

OnStar revealed a new marketing campaign that aligns with its new business strategy.

 “The new campaign retains all of the core strengths of safety and security that OnStar is known for, but also adds the idea of ‘powerfully simple connectivity,’” said OnStar Chief Marketing Officer Sam Mancuso.  “The creative showcases how we provide our customers connectivity to all the things that matter most to them, like family, friends, social media tools and our OnStar Advisors.”

The campaign, created by OnStar’s ad agency Campbell-Ewald, will focus on the theme “Live On”– Safely connecting you in ways you never thought possible.”  Print, broadcast and online executions of the campaign launch Monday, Sept. 20.

OnStar’s new business strategy is built around a highly successful subscription model and leaves open the possibility for expansion beyond the automotive industry.

“One aspect of our business that will never change is our live Advisors who are just a simple button press away,” said Preuss. “They are what set us apart, and they’ll continue to be available 24 hours a day, seven days a week.”

For more information on OnStar’s innovation, the company’s recently launched marketing campaign and photos from the events, visit: https://media.gm.com/product/public/us/en/onstar/news.html

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[GM]

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