In a flurry of blasts from multiple Twitter accounts there were links and images of each car flying across the web. It used to be that you would see a new or refreshed model at the auto shows and then the traditional print magazines (Car & Driver, Road & Track, etc) would write about it. You'd then see and read about it at the news stands before eventually seeing them at your local auto show. The industry is changing rapidly and today's barrage of Chrysler and Fiat vehicles is a prime example.
Chrysler uploaded pictures of the new models to their Facebook fan pages. After doing this they tweeted about the new pictures with links to the pictures on Facebook and Twitpic. This not only got the word out on both platforms but also drove more traffic to their fan pages. I'm sure part of the hope was that some of the Twitter followers who clicked through would become fans on the fan pages if they weren't already.
Like a moving target the High Gear Media crew was on the tweets like white on rice. We instantly grabbed all the details provided and posted the information for our readers. This is different as we are not at an auto show, we are not even near the real vehicles. The information was provided and so were the images. This is the digital age of automotive reveals folks. Like it or hate it welcome to a new era.