2011 MINI Cooper Countryman
Watch this ad and learn what it means to be creative, how to send a message through symbolism, and how to make you say “wow, that was brilliant.” This ad is one of my favorites from MINI. You watch it, you wonder, you are pretty sure it’s for a car with the automotive background of engine revving. And then you see where it all leads, to a MINI image with a message - minimalism in consumption and maximalism (it’s a real word, I swear) in terms of fun. For the non-film school buffs out there, the rapidly diminishing ink and lusty V-8 engine noises represent fuel-swilling, the blotches of ink being waste and poor handling. You can figure out the rest. And really enjoy this ad.