Starting Tomorrow: Zipcar Launches Month-Long 'Low-Car Diet' Challenge

September 13, 2010

If you live in an urban area, you've probably fantasized about ditching your car. It's to be expected, given all the traffic and construction detours and clueless pedestrians and parking hassles. But kicking the car habit is tough, and if you're serious about it, you may need help. To make the transition a little smoother, Zipcar is preparing to launch its third annual "Low-Car Diet" challenge tomorrow. 

The gist of the challenge is pretty simple: let your current vehicle collect dust for 30 days. When you need to get to work or shop for groceries or take the kids to school, try something different: walk, ride a bike, take public transportation, or, if you're really desperate, grab a set of wheels off the Zipcar lot. (Hey, they gotta make money off this promotion somehow.)

According to Zipcar's most recent press release about the event, the Low-Car challenge has been effective in the past:

"Last year's 252 Low-Car Diet participants nationwide demonstrated that a minimal car regimen was easier than cutting carbs; 61 percent of the 2009 participants said they planned to go 'car-free' after the 30-day challenge.  Additionally, participants increased their miles biked by 132 percent, decreased their miles driven by 66 percent and lost a total of 413 pounds."

The fun/terror begins tomorrow, September 14. To participate, just visit and fill out the "Low-Car Diet" registration form. In exchange, you'll receive a Zipcar membership and an assortment of healthy snacks to commemorate the start of your new, putatively healthier lifestyle.

The challenge is open to anyone, though you'll obviously reap the most benefits if you live in an urban area with Zipcar outlets -- namely, Atlanta, Baltimore, Boston, Chicago, New York/New Jersey, Philadelphia, Pittsburgh, Portland, Seattle, Toronto, and Washington, DC, as well as Vancouver, Canada, and London, England. If you're afraid to make a full, 30-day commitment, you can take part in the challenge without officially signing up, but then you get no snacks, and who doesn't love snacks?

For more details, we've included the full press release below. Good luck to all those participating. As Bonnie Franklin used to say, take it one day at a time.

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participants from across the u.s. and canada encouraged to get smart about alternative transportation options by giving up their cars for 30-days

CAMBRIDGE, Mass., Sept. 8 /PRNewswire-- Beginning September 14, 2010, participants in Zipcar cities across the United States and Canada are taking on the world's largest car-sharing services' third annual Low-Car Diet.  In six days, participants will pledge to personally give up their vehicles for 30 days and find other ways to meet their transportation needs.

Participants nationwide will be given a Zipcar membership and other incentives from national partners including popchips™, KIND Healthy Snacks, Honest Tea®, Stretch Island® Fruit Co. to make their experience convenient, fun and rewarding. To reap the economic and environmental benefits in your city, join Zipcar's Low-Car Diet today by signing up at

The Low-Car Diet encourages participants to take on a smarter lifestyle and consider alternative transportation options rather than using their personally owned vehicle.  Consider the following:

  • If you live in Philadelphia, instead of driving your car to the next Phillies game, take SEPTA.
  • Take your bike when shopping on Chicago's Magnificent Mile; you'll save money on parking and gas, while getting a good work-out.
  • The Pittsburgh Steelers are back after a long summer break, consider the environment and carpool with friends to the next game.
  • The Toronto International Film Festival is coming – go car-free and plan your route with the Toronto Transit Commission (TTC).
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