2011 Ram Outdoorsman Features Gun Rack Option For RamBox

August 20, 2010

Citizens of the left coast and New Europe might shiver in their Italian loafers at the thought of a gun rack offered as a factory option in a modern pickup truck, but the Big Red Middle is sure to be pleased with the 2011 Ram Outdoorsman. Sporting a pair of lockable "RamBoxes" on either side of the bed, the Outdoorsman also gets a RamBox Holster add-on accessory that converts the lockable boxes into fishing rod and gun racks.

Hunters and fishermen will be able to securely and safely stow their equipment for transport from home to their sporting grounds with the new RamBox Holster, an insert for the RamBox. The Holster frees up room in the cabin and protects valuable equipment from exposure to the elements in the bed.

Available in half-ton, three-quarter-ton, and one-ton variants with regular, Quad, Crew, and Mega cab models in either two- or four-wheel drive, and with short or long beds, the trucks are just as configurable as the rest of the range, though the RamBox is only available on the 1500 (half-ton) model. The rest of the Outdoorsman range gets a unique equipment set, including two-tone paint with Mineral Gray lower, scratch-resistant steel bumpers, black door handles, wheel lip moldings, and an Outdoorsman badge.

When not hunting or fishing, Outdoorsman 1500 owners can remove the Holster insert to return the RamBox to its multi-purpose functionality. When guns or rods are in the Holster, elastic retention straps (rifles and shotguns) or retention flaps and slots (fishing rods) keep the equipment securely in place. The Holster can even be adjusted to accommodate various lengths of guns or fishing rods, and makes room for scopes and reels.

The Holster can be equipped to either or both sides of the RamBox-equipped Outdoorsman. Pricing for the upgrade hasn't been released yet. The Outdoorsman is new for 2011, replacing the TRX4 trim level, and starts at $28,350.

The Outdoorsmen hits Ram dealerships in the third quarter of this year.


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