Frugal Shopper: 2010 Chevy Silverado Most-Discounted In August

August 20, 2010
2010 Chevrolet Silverado

2010 Chevrolet Silverado

2010 Chevrolet Malibu

2010 Chevrolet Malibu

2010 Jeep Grand Cherokee

2010 Jeep Grand Cherokee

If you're shopping for a large pickup like the Chevrolet Silverado, the time is still right to get a very sweet deal.

According to the pricing-intelligence firm TrueCar, which tracks transaction prices and can show you what kind of discount to expect locally, large pickups are the type of vehicle that remains most discounted. As a class they're discounted an average of 11 percent, and for the 2010 Silverado in particular shoppers are getting an average 23 percent below MSRP.

The 2010 Chevrolet Malibu was the most-discounted mid-size sedan, at about 20 percent off sticker. Other deeply discounted vehicles include the 2010 Jeep Grand Cherokee (19 percent), Hyundai Sonata (17%), Ford Ranger (17%), and Mercury Grand Marquis (17%). The Grand Cherokee, as well as the Ford Mustang and Lincoln MKX—all vehicles being replaced by redesigned 2011 models—are also on the list.

Several vehicles—either due to incentives or deeper dealer discounts—are selling at considerably lower bottom-line prices than a month ago (calculated between July 9 and August 5). Among them: the 2010 Mercedes-Benz R-Class ($1,480 below last month), the 2011 Ford Flex (-$1,171), and the 2010 Land Rover Range Rover Sport (-$1,150).

After full-size trucks, luxury cars, vans, and mid-size cars were also among the most discounted, at an average seven percent. But not all types of vehicles are looking like strong deals right now; subcompact cars (such as the Scion xB) were reduced by just two percent from MSRP, on average, while sports cars, mid-size SUVs, and small pickups were sold for just an average five percent below sticker.

And among brands, after hearing about some of the markdowns it probably doesn't come as much of a surprise that Chevrolet was the most-discounted brand in July, with its models selling at an average 16-percent off MSRP. Overall, Chevy had four of the most-discounted vehicles listed by vehicle category.

The 2010 BMW M6 remained the vehicle with the largest incentives—a whopping $12,500—while the Infiniti QX56 trailed with $7,000 of dealer cash. Also notably, GM is offering $5,000 off the Chevrolet Impala, and there's a $5,000 discount on the Chrysler-made Volkswagen Routan.

Look below for TrueCar's list of the most-discounted vehicles by class.


Top 2010 Models by Vehicle Categories for August
Vehicle Categories 2010 Models % Below MSRP
Large Truck Chevrolet Silverado 1500 23%
Midsize Car Chevrolet Malibu 20%
Midsize SUV Jeep Grand Cherokee 19%
Small Truck Ford Ranger 17%
Large Car Mercury Grand Marquis 17%
Small Car Ford Focus 16%
Large SUV Chevrolet Tahoe 15%
Van Chevrolet Express Cargo 14%
Luxury SUV Lincoln MKX 14%
Minivan Kia Sedona 14%
Luxury Sport Car Chevrolet Corvette 14%
Sport Car Ford Mustang 13%
Small SUV Jeep Patriot 13%
Luxury Car Lincoln MKZ 12%
Subcompact Car Toyota Yaris 11%
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