Toyota Prius Passion Contest Is Ending

August 12, 2010

In the U.S. the Toyota Prius has been around for ten years. Arising out of a Toyota document called the Earth Charter, the Prius went through five years of planning and development before its launch in Japan in December of 1997.

The project was labeled the G21 project, picking up the designation from “G” for globe and “21” for the twenty-first century and the car itself was given the code name “890T”. The project’s first meeting was in February of 1994.

The Prius entered the U.S. market as a 2001 model in August of 2000. With a price tag of just under $20,000, the car sold over 5,500 units in the U.S. from its launch until December of 2000. Awards followed for the 2001 model and U.S. sales grew by 180 percent over the hybrid’s inaugural year.

Now, Toyota would like to celebrate its tenth anniversary in the U.S. by finding the Toyota advocate with the most passion. In its “Share Your Prius Passion” contest the company is looking for someone who goes beyond brand loyalty to a level of commitment that is demonstrated in their life whether it comes in the form of community involvement, extreme fuel economy or a love of technology.

The entries take the form of a video or an essay accompanied by a maximum of five photos. The entries will be judged in four categories of equal weight--creativity, originality, entertainment value or appeal and adherence to theme and can be submitted through Facebook at Hurry because entries close on August 13th.


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