Women Feel Disadvantaged In Car Dealer’s Showroom

August 10, 2010

A recent survey by AutoTrader.com reveals that women are less comfortable buying cars than men. The survey says that almost one in four women (24 percent) find shopping for a vehicle stressful. This compares to just 15 percent of men. The study also reveals that almost twice as many men feel “certain and confident” when they visit a car dealer compared to women (44 percent for men; 25 percent for women).

On the Front Lines
I’m actually surprised that there weren't more car shoppers who described buying a car as a stressful experience. When I was Internet Manager for a major car dealer, my observation was that the majority of both men and women found the experience to be stressful. In fact, I’ve had customers describe the experience as:

- demanding
- traumatic
- distasteful
- nerve-racking
- offensive
- obnoxious
- and worse...

For these customers, the actual experience of buying a car is not something they would wish on their worst enemy. So, when I see that just one in four women and one in seven men find buying a car stressful, well, my experience tells me the numbers are not high enough to accurately reflect most people’s experience.

A big part of what we are trying to do here at BestCarBuyingAdvice.com is to lower car buyers' stress levels. The other part is to save them money. Concerning the former, here is some quick, simple advice to help lower your stress level when buying your next vehicle. The good news is that if you follow this advice, it will probably save you money--a lot of money.

Shop from Home to Lower Stress Level (and Save Money!)
The one aspect of buying a car that most shoppers hate most is negotiating price. In my new book, HELP! I Gotta Sell My Car NOW! (available at Amazon.com) I help buyers and sellers through the negotiating process. However, car buyers can eliminate face-to-face negotiations by simply completing that aspect of the deal from home on the Internet. See my previous article, Car Buying Guide: Start Your Search For A New Car on the basics.

When I help friends buy cars from dealers, I make sure that everything is lined up BEFORE my friend ever sees the inside of the dealership where they’re going to buy the car. This includes the selling price, the interest rate (if there is a loan), the cost of accessories and any business office products my friend wants to purchase, such as an extended warranty or security system. And I do mean everything!

It may seem strange the first time you read this, but the longer you can stay away from visiting a dealer, the lower your stress level and the more money you’ll save. Yes, you need to visit a dealer to test drive and make sure you’ve picked out the right car. You may have to visit during the selection process. But there are ways to do this so it benefits you, and not the dealer. More on this in tomorrow’s article.

The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.