Need A Mechanic Now? TomTom And Localeze Team Up To Offer More Options

August 4, 2010
Speck Toughskin for TomTom

Speck Toughskin for TomTom

One of the biggest guns in satnav has just inked a deal with one of the largest repositories of local listings to make your life behind the wheel a little bit easier. TomTom and Localeze announced the arrangement yesterday, and the combined service is expected to launch in 2011.

By now, everyone knows TomTom, manufacturer of aftermarket navigation hardware and satellite subscription services. But you might not have heard of Localeze -- even though it claims to be "the largest business listings identity management company for local search". No matter: if the pair-up delivers as promised, you'll be sure to remember the name, because it'll make for a much richer driving experience. In a nutshell, TomTom plans to tap into Localeze's 14 million U.S. business listings. That will give subscribers many more local options when searching for restaurants, garages, boutiques, and such.

There's no demo video yet of the enhanced service in action, but based on the press release below, it appears to work via categorized listings -- much like the Yellow Pages of old. (Ed. note: they still make Yellow Pages. Who knew?) Localeze assigns tags to each business, and all you'll have to do is ask for them. TomTom will then deliver a full list of options relevant to your current location.

While this pairing won't do much for pure navigation, it should do quite a lot to help set TomTom apart from the rest of the GPS pack. With platforms like Google and Bing Maps serving folks directly and via third party apps like Trapster and Waze, just getting drivers from Point A to Point B doesn't have quite the sizzle it once did. Enhanced features like this -- and like TomTom's specialty voice packs, which we totally love -- are what bring in the paying customers. In other words, the driving will be the same, only better.

If you have a little time on your hands, check the press release below. We'll post updates as we get 'em.

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TomTom Selects Localeze to Strengthen and Enhance Categorized Points of Interest in U.S.



Localeze’s Consistent Business Listings Information Critical to Powerful Navigation Experiences

Vienna, VA (August 3, 2010) - Localeze, the largest business listings identity management company for local search, today announced its partnership with TomTom, the world’s leading provider of location and navigation solutions. TomTom will have access to Localeze’s 14 million U.S. local search business listings for categorized points of interest (POIs) and will make this content available for location content and navigation application developers and device manufacturers, leveraging TomTom digital maps and content.

“We are pleased to work with an industry leader like TomTom and its industry customers, to deliver our descriptive local search business listings,” said Jeff Beard, president, Localeze. “Relevant points of interest and information including a business’ name, address, and phone number drive a more dynamic and interactive experience for consumers when they are on-the-go.”

Beginning in 2011, TomTom will utilize Localeze’s rich database of local search business listings to enhance its POI product offering for the U.S.  The listings will be available for location-based applications and personal and in-car navigation systems powered by TomTom digital maps and content, helping to provide end users with a content-rich navigation experience.

“Localeze has a wide network of local search platform partners and far-reaching, pervasive local search business listings,” said Dan Adams, vice president of partner development, TomTom.  “By working with Localeze, we can strengthen our product offerings with relevant content for our vast range of industry partners.”

Localeze currently provides 14 million local search business listings, including nearly 600,000 verified and managed by local businesses to more than 100 local search platform and application partners.


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