Over 2 Million Cars To Be Sold On Social Networks This Year

August 3, 2010

Social media. Networking. Facebook. Twitter. To some, these words are like heroin to a junkie. To others, these words are like heroin to a rehab therapist. But whatever side of the social media fence you're on, you should consider it as a valuable tool for the sale of your next car.

There's a measure of irony here, in that car manufacturers are diving headlong into the Facebook and Twitter arenas with little in the way of concrete numbers to show in sales attributable to social media efforts. But according to Forbes, the people of the U.S. are on pace to sell more than 2 million cars--mostly used cars--through social networks, including Craigslist.

It makes sense, if you think about it--social networks are built around the premise of friendship, which implies trust. So when you see a tweet or Facebook post about a car for sale, you're already that one step closer to a purchase, even if you're not in the market for a car. Walking onto a dealership's lot, trust is anything but a given.

To make it even easier to sell your used car via social networks, there are even tools to help, including one offered by Kelley Blue Book.

Beyond the friendship thing, or the ability to spam all your friends with a ready-made social sales framework, there's the ongoing death of print media and rise of digital to consider. When was the last time you went through the classifieds when you were looking to buy something, whether new or used?

Or did you go to Amazon, Google, Overstock, eBay, or another online outlet first? When, for that matter, was the last time you placed a classified ad? Twitter and Facebook allow you to get your message out to hundreds, even thousands of readers who at the very least know you in passing--and it's free, instantaneous, and can be updated any time you like. Craigslist goes a step further, providing what is essentially a digital version of the classifieds section.

With all of these tools for listing and finding cars for sale, both new and used, it's imperative to have a resource to provide you meaningful, carefully filtered, and expert research--like that offered by TheCarConnection. To research your next new car, used car, or to find a used car for sale in your area, just head up to the top of the page and you'll find all the tools you need.

[Forbes.com]

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