2011 Volkswagen Jetta Ad Pulled; Common Sense Goes With It

August 1, 2010
Sometimes, sadly, common sense goes right out the door and the greater good "saves" society.  This happened with a recent ad for the new 2011 Volkswagen Jetta, called “Shoot the Gap.” Apparently 400 or so people were upset enough for a Facebook group to be created calling for the ad to be pulled because it promotes unsafe driving behavior.  As well all know, advertisements dictate our lives now.        With any ad there is the usual "don't try this" and "obey those laws" warning, releasing the company of any liability.  Of course, with any amount of commons sense, the average American driver would know not to attempt such a maneuver on the road.  Check it out for yourself, and tell me you don't laugh?

The Facebook group "Shut Down the "Shoot the Gap' commercial for the VW Jetta LE" thinks common sense has gone by the wayside in recent years, performaing a socail justice boycotting the ad becuase there is no such thing as personal responsibility.  There are other ads that cold be slameed with promoting unsafe behaviors, yet they are not clamoring for other ads to be pulled.

Take the 2011 Ford Mustang V6 ad; it "promotes" unsafe behavior as well, yet there is no social clamoring for the ad to be pulled.

The only social buzz this created is where you can get the catchy tune that goes with it (Light of the Morning By Band of skulls, just FYI).  Ford isn't the only automaker supposedly promoting unsafe driving behavior either.  Here is an ad for the 2011 Chevrolet Corvette.

Clearly this ad not only promotes unsafe driving, but also that kids can fly rocket ships too or something out there like that.

The Volkswagen ad is just that, an advertisement - a form of communication designed to persuade a target audience.  And the large amount social pressure has created more buzz for the commercial than squelch it, with many more people viewing the ad.  Hopefully one day common sense will return, so quirky car ads like the one for the 2011 Volkswagen jeda can be made again.

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