Car Dealer Communications: Stick To The Facts

July 28, 2010

When you go to a car dealership, it’s easy to get swept off your feet by a smooth car salesman with a polished sales routine. Before you know it, you can be up-sold to an expensive model with extra bells and whistles instead of what you originally intended to buy. But as a savvy shopper, your goal should simply be to get the car you want, configured how you want, at the lowest possible price. 

So how should you communicate with dealers to achieve this goal? Answer: by email!
According to, the last thing you want to do is talk to dealers on the phone or on the lot. You’re just giving them an opportunity to use their selling tactics against you. To level the playing field, get price quotes online and keep your communications over email. You’ll get the added benefit of receiving competitive prices from multiple dealers. has free car negotiation emails that you can use to reply to these car dealer quotes. If you enter a make, model, and a couple other details, the website will automatically update an email template that you can just copy, paste, and send from your own email program.

Car Salesmen Replies
But even when communicating with car dealers over email, you can still be thrown off track if you’re not prepared. Dealerships sign-up to participate in car quote services as a means to generate new leads. When they send you an email quote, their goal is to get you on the phone or onto the lot. Many times their email will simply be an advertisement or a purposely ambiguous message with the intent of driving you to call. They know that by talking to you, they are more likely to steer you towards specific high margin vehicles and trim levels. Or even worse, convince you to buy without shopping around for the best price.

What information should you ask each dealer for?
If you ask for these key pieces of information, you should have all the facts you need to comparison shop and make an easy decision.

1) Model and configuration: This should include the year, make, model, trim, and color.  For example, “Can you give me a quote on a black 2010 Nissan Maxima 3.5 SV?

2) Total “out-the-door” price of the car: This should include all fees except for tax and tag which can vary by state.  By asking for the “out-the-door” price, you won’t be surprised by any additional fees later.

3) The MSRP (Manufacturer’s Suggested Retail Price) of the car including all installed options: When comparing car quotes to each other, use the MSRP to help you compare apples to apples.

4) Details on a SPECIFIC car in stock:  Ask for a VIN number.  The VIN (Vehicle Identification Number) is specific to every individual car.  If you are quoted on a specific car you can avoid any surprises when you get to the dealership.  You don’t want to make the trip just to find out that the type of car you want is out of stock, but they just happen to have “something similar” at an additional cost.

By communicating over email, you’ll be able to resist sneaky sales ploys and at the same time get competitive bids for a great deal.

[Find the Best Car Price]

The Car Connection
See the winners »
The Car Connection
Commenting is closed for this article
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.