2011 Kia Sportage: Top Residual Value Could Sweeten The Deal

July 21, 2010
Kia is clearly moving on up. With the introduction of the Forte sedan, Forte Koup, and Soul last year, along with the new 2010 Kia Sorento, the brand has a unified new design direction, vastly improved performance and refinement, and an upscale feel throughout its lineup.

It’s clear the transformation is paying off. According to Kia, ALG has given the new 2011 Sportage a very high three-year residual value rating of 61 percent—meaning that in three years, the Sportage is anticipated to be worth that much of its original MSRP. That’s normally the domain of Honda.

Looking at individual trims, the Sportage Base model is rated an excellent 66 percent and is tied with models from BMW and Subaru for the industry’s highest rankings from ALG.

The Sportage’s residual-value rating is the highest ever for the brand, and 20 points higher than the outgoing 2010 Sportage.

Why is residual value so important? Because it not only reflects expected resale value, but affects the manufacturer’s ability to offer alluring lease deals. And of course if you’re the type who buys new and trades in after just three years, your overall costs of ownership—with lower depreciation—could be much lower.

But you’ll likely be paying quite a bit more for a 2011 Kia Sportage than for a 2010 model. As we reported earlier today, the 2011 Sportage is priced starting at $18,995, though fully optioned models could pass the $30k mark.

Over the past couple of days, TheCarConnection.com has been spending time with the new 2011 Kia Sportage. You’ll want to check out all the tech features, like real-time traffic and a new voice-control system, that Kia has fitted into the 2011 Sportage, and for more tidbits, visit our live drive notes. And stay tuned for a full First Drive.

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