Crosley On A Pole Has Future Up In The Air

July 18, 2010

In an age of variable message signs and LED digital displays, does a car on a pole have any chance of surviving into the next calendar year? Possibly not unless a Hanover County Virginia Board of Supervisors decides to alter an earlier position they took on the future of the Crosley in the air.

It seems there is a 1949 or 1950 (nobody knows which) Crosley CD station wagon raised above ground and mounted on a pole along route 301. The theme of the attention grabber goes nicely with the auto repair shop that plans to relocate to the property. The new operator has even offered to return the vehicle to earth, rehab it and then remount it.

So what is the problem you ask? In 2008 when the property was rezoned the parties involved agreed to remove the sign and pole to secure the rezoning. A county supervisor was quoted recently in the Richmond Times-Dispatch inferring that the issue would not prevent the auto shop from opening. The other parties now have to decide whether to amend their offer to remove the sign and pole.

The station wagon has monitored traffic on U. S. 301 since the 1960s when it was erected to advertise a salvage yard at the site. Crosleys were favored for use as full scale automotive signs because of their light weight of 1,100 pounds.

Interest in the future of the car on a pole has been high since an article ran in the newspaper. Over 100 calls in support of keeping the Crosley have been received and at least one interested neighbor plans to speak out in favor of the landmark.

Scott Rogers who has been active in preservation in the area said, "If people don't start stepping up and supporting the salvaging and renovation of those things, they're going to go away, and 50 years from now there will be no record of our grandparents' era."

[Richmond Times-Dispatch]

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