60-Day Regret-Free Purchase Program From Chrysler

July 12, 2010

In an almost unheard-of move, Chrysler is offering a “60-Day Regret-Free Purchase” program that allows new car buyers to return their car within 60 days if they aren’t happy with it. Plus, the company will make the first two months’ payments for the buyer, up to $500 per month, for a maximum of $1,000.

While this is a great option for those who decide to buy a new vehicle on the spur of the moment, other options are also available under the new program.

Choose From Three Options
It actually makes more sense for most buyers to choose between Chrysler’s other two options for new car buyers. These incentives are available between now and August 2nd, 2010. Consumers buying a 2010 Chrysler model have the option of:

  1. Taking the 60-Day Regret-Free Purchase program, which includes having their first two monthly payment paid by Chrysler (up to a maximum of $1,000), or
  2. Zero percent financing for up to 60 months, or
  3. Consumer Cash of up to $3,000 (a $3000 discount).

Which option is best for you? There is no one answer that’s right for everyone. Personal circumstances will dictate which option is the right one for individual buyers. However, if you are trying to choose between zero percent financing and customer cash (in my opinion, these are the two best options for most buyers), you may want to input your specific figures into the Edmunds.com calculator for this question.

  • Simply go to Edmunds' Low APR vs. CashBack calculator. You need to know the price of your vehicle, the local tax rate, and the interest rate you qualify for without incentives.

Add your figures to the calculator to discover which option will save you the most money.

Jeep and Dodge Brands
Consumers who purchase most of the Jeep brands for the 2010 model year have the same three choices, except the Customer Cash is increased from $3,000 to $4,000.

Under the Dodge brand, consumers who purchase a 2010 Dodge Charger also get in on the same three options, except the zero percent financing is good for 72 months rather than 60 months. This significantly increases the savings.

Leasing Options
Consumers who lease some 2010 Chrysler 300 models, or the Chrysler Town & Country minivan, are eligible for lease bonus cash of up to $2,000.

Is This the Beginning?
Did Chrysler just blow the starter’s whistle for the beginning of the summer sell-down season? Will other auto makers follow suit and shift the balance from profits to sales volume with a flood of incentives for new car buyers? We should find out the answer shortly.

Stay tuned.

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