So, you're an early adopter -- comfy in your pup tent in front of the Apple store, happy to dump Gmail for Google Wave, even though it can't decide whether it's in "preview" or "labs" mode. Chances are pretty good that you'll also be interested in the new Chevrolet Volt hybrid EV (or whatever we end up calling it). But alas, as we mentioned yesterday, the Volt's initial launch is taking place in just five markets: the cities of Austin, New York, and Washington, D.C., plus the states of California and Michigan. Whatever will you do?
Well, you could just sit tight for a few weeks until the Volt reaches your local Chevy dealership. (Yes, it's coming; the slow rollout is no different than that of a limited-release movie.) But given your penchant for being at the head of the gadget pack, you may not be able to wait that long. May we suggest enjoying the car online?
Yes, in conjunction with this weekend's "Freedom Drive" -- the Volt's promotional journey from Austin to NYC -- Chevrolet has launched a salvo of updates to Facebook, Twitter, and Posterous, allowing you to keep a close eye on the car's performance. The drive began yesterday morning and wraps up on July 4, after an appropriately patriotic 1776-miles. Of course, it's not quite the same as taking a test drive in the Volt yourself, but it's at least as good as following some of the Fiesta Movement kids around, no?
For more details about the "Freedom Drive" -- as well as the Volt's scheduled rollout in its five target markets (plus Connecticut and New Jersey shortly thereafter) -- check the full press release from GM below.
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Chevrolet Volt 'Freedom Drive' to Celebrate Newest Launch Markets
AUSTIN, Texas , July 1 /PRNewswire/ --
- Chevrolet Volt making a four-day, 1,776 mile trek from Austin to New York City
- Chevrolet is using social media to allow fans to connect with the Volt team throughout the drive via the following sites:
To celebrate Chevrolet adding Texas, New York, New Jersey and Connecticut to the launch markets for the Volt, this unique electric vehicle with extended range capability will be driven 1,776 miles from Austin to New York, while passengers post real-time updates along the way.The drive will demonstrate the unique capabilities of the Volt, the only electric vehicle that can operate under a full range of driving conditions and climates without limitations or driver concerns of being stranded by a depleted battery.
"This drive is a demonstration of the freedom the Volt will provide customers – freedom to drive where you want, when you want," said Tony DiSalle, director of product marketing for Chevrolet Volt. "Whether you are driving 50 miles or 1,750 miles, the Volt is the only electric vehicle that can be a family's primary car."
Fans can follow the Volt's journey on Chevrolet's various social media properties, including the Chevrolet Volt Facebook, the @ChevyVolt TwitterChevrolet Posterous page, and the ChevroletVoltAge.com page, where viewers will find photos, videos and text updates on the Volt's location and performance. The team will be using the hashtag #VoltDrive during the event. account, the
Over the course of the four days, the Volt will stop in Little Rock, AR on July 1; Nashville, TN and Roanoke, VA on July 2; Washington, D.C. and Frederick, MD on July 3; Philadelphia, PA and finally, New York City on July 4.
The "Freedom Drive" will demonstrate Chevrolet Volt's unique capability of driving approximately 40 miles as a pure electric vehicle, with a total driving range of 340 miles, with electricity powering the car at all times and speeds. For trips of up to 40 miles, the Volt gets it power solely from electricity stored in its 16-kWh lithium-ion battery. When the Volt's battery runs low, a sophisticated engine-generator seamlessly engages to extend the driving range to about 300 miles on a full tank of gas.
According to AAA, the Volt will join approximately 34.9 million travelers crossing the country to celebrate the 2010 Fourth of July holiday. AAA predicts that automobile travel will continue to be the dominant mode of transportation, with travelers taking trips at least 50 miles away from home.
The company is accelerating the national launch of the revolutionary electric vehicle in response to intense interest in the Volt from customers across the country. Today's announcement brings the initial Volt retail markets to seven, including California, Washington D.C. and Michigan. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. Chevrolet dealers in the balance of Texas and New York, as well as New Jersey, Connecticut, are scheduled to begin receiving Volts in early 2011. and
Volt production begins late this year at GM's Detroit-Hamtramck facility. Pricing has not been announced.
To read the market announcement, visit http://media.gm.com.