Buy By September, Get Free Maintenance On New Lincoln Models

June 18, 2010

If you purchase or lease a new 2010 or 2011 Lincoln between now and September 7, 2010, you'll get one more perk that might bring some peace of mind: free scheduled maintenance.

The maintenance program includes all oil changes, tire rotations, and inspections, as well as wearable items such as brake pads and wiper blades.

Two weeks ago, Ford announced that it would phase out the Mercury brand later this year. But in cutting the brand the automaker won't be downsizing; it will instead expand its Lincoln offerings. The luxury brand will get its first-ever compact (C-segment) vehicle, plus an new, exclusive V-6 engine, EcoBoost engines available across the line, and more advanced features such as active noise control, retractable glass roofs, adaptive suspension systems, and MyLincoln Touch, a new touch-screen and voice-based interface that's making its debut on the 2011 Lincoln MKX.

A number of automakers have been rolling out free maintenance this year as a perk to help move more vehicles. Jaguar is offering five years or 50,000 miles of free maintenance on all 2011 models, while Volvo and Volkswagen are among several other brands offer free-maintenance perks.

The strategy works well as it helps the dealership build a relationship with the customer, builds confidence in the brand, and isn't as likely to chip away at residuals and resale value the way that higher sustained cash-back incentives would.

The move is likely to make dealerships a little happier as well. Of 1,712 dealerships that carry the Mercury brand, 276 are Lincoln-Mercury franchises.


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