Frugal Shopper: Plenty Of Deals, But Not On Crossovers

June 18, 2010
2010 Chevrolet Silverado

2010 Chevrolet Silverado

2010 Chevrolet Equinox

2010 Chevrolet Equinox

Looking for a great deal on a truck? The 2010 Chevrolet Silverado 1500 is selling for an average 21 percent off MSRP—meaning that, in some cases, you might be getting a well-equipped full-size truck for a discount of $8,000 or more. But if you had a more economical, carlike utility vehicle in mind, consider yourself lucky to get a few hundred bucks knocked off the price of the 2010 Chevrolet Equinox.

This summer is looking to be a great time to buy a vehicle, with crossovers the one exception. Due to high demand and low inventory, vehicles like the Equinox and its sibling the GMC Terrain are in particularly short supply, according to vehicle pricing experts at TrueCar. Meanwhile, plenty of strong deals remain for sedans and large trucks.

Through its Price Flex figures, TrueCar has noted a great range in actual transaction prices for some models—indicating that if you push for a good deal, or shop around, you might get a much better price. Among those highest-rated models in price flexibility are the 2010 Honda Insight, Hyundai Elantra Touring, Mitsubishi Eclipse, Jeep Liberty, and Volkswagen Routan. The least flexible—and the least likely to benefit any more from bartering, perhaps—include the 2010 Audi R8, Ford Expedition EL, GMC Terrain, and Chevrolet Equinox.

Among domestic brands, Chevrolet and Ford are offering an average discount of about 14 percent off MSRP, while Chrysler is at 11 percent.

If you want to get a 2011 model, you have many options, and some of them are already discounted. Toyota Honda, Kia, and BMW are at this point offering the highest discounts on their 2011 models. BMW, in fact, has rolled out much of its 2011 lineup already—including the 2011 3-Series, 5-Series, 7-Series, M3, X5, X6, and Z4. Including Toyota's generous incentives program, the 2011 Toyota Camry is already selling at 10 percent below MSRP, while the 2011 Honda Pilot, Volvo C70, BMW 7-Series, and Kia Sorento are selling at seven- or eight-percent discounts.

For June, the largest incentives are offered on three luxury models: the 2010 BMW M6 ($12,500), 2010 Infiniti QX56 ($6,000), and Volvo XC70 ($5,000). And thanks to incentives, you can get a 2010 Chevrolet Corvette for, on average, 12 percent off MSRP.

Here are TrueCar's most-discounted models for this month:

Top 2010 Models by Body Type for June

Body Type

2010 Models

% Below MSRP

Pickup Chevrolet Silverado 1500


Sport Utility Jeep Grand Cherokee


Sedan Hyundai Sonata


Coupe Ford Focus


Van Kia Sedona


Convertible Chevrolet Corvette


Wagon Hyundai Elantra Touring



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