The Car Industry: An Insider’s View

June 12, 2010

The car buying process is one of the most stressful experiences a person will go through. Most of us only buy a handful of vehicles in our lifetime, making it difficult to master all the steps. It’s easier for some and harder for others.

As an ex-Internet Manager for a major car dealer, I saw the most common mistakes buyers made when shopping for a car, truck, or SUV. These were often simple miscalculations, lapses, oversights, and missteps. In some cases they were outright blunders. The common thread was any kind of misstep created unnecessary stress and bother. Many times they cost shoppers hundreds, and often thousands of dollars more than necessary. is dedicated to providing a consumer-oriented perspective of the car buying experience so shoppers will be better informed on how to buy their next vehicle quickly, with less stress, and on or below budget.

I’ll provide an insider’s view of the car industry that you can take to the bank by making a better deal on your next car. Don’t get me wrong: I have many friends in the car industry and plan to keep them as friends. But unless you’ve been living in a cave for the last thirty years, you know that car dealers have a bad reputation for a good reason. I won’t be telling tales out of class.


Almost one out of every five retail dollars feeds the automotive industry. Yet, the recent economic downturn hit the industry hard with many dealers going out of business.

I want car dealers to make a fair, market-driven profit so they stay in business serving their customers with excellent service while offering a wide selection of cars to choose from. It’s in everyone’s best interest.

I know from personal experience that there is room for car dealers to thrive AND provide an opportunity for customers to make more than a good deal on their next vehicle purchase.

In fact, having content customers who feel well served AND who can trust that won’t be taken advantage of actually works in favor of those dealers who are in this business for the long haul. By the way, this includes virtually everyone I know in the industry.

It’s the last part--about customers not being taken advantage--that I’ll help you with. In my next post I’ll outline some of the ways that I can help keep you informed, with the ultimate purpose of you getting more than a good deal on your next vehicle purchase. 

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